In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined. February 24, 2019 By CertificationAnswers In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined. True False Get certified in Platforms Smart Assessment ! Related content Related posts:How does programmatic benefit advertisers?Which of the following is the online marketplace for…What’s the best definition for programmatic?AppNexus is a competitor to DoubleClick Bid Manager.