Youtube Creator Academy Answers

Live streaming on YouTube Answers – Youtube Creator Academy

YouTube Live lets you connect and engage with your audience in more meaningful ways. Whether you’re new to live streaming or looking to enhance your live streaming experience, this course offers tools and strategies to help you be successful.

 

 

Why is live streaming a fast way to expand your programming?

There’s no post-production time, unless you plan on editing.

You don’t need to create a title, thumbnail, or description.

There’s no preparation or testing—just turn on your camera!

You can broadcast even without an Internet connection.

 

What is required before doing your very first live stream?

Set up “Stream now” metrics in YouTube Analytics.

Download the YouTube Live Dashboard app.

Confirm your channel is verified and in good standing.

Reach at least 25,000 subscribers for your channel.

 

How can someone else help you manage your live stream?

Remove chat messages that are inappropriate.

Keep you on track and moving between topics.

Monitor the live stream health and technical elements.

All of the above.

 

Which technique is suggested to encourage interactivity?

Say hi when viewers join.

Stop talking for at least 1-2 minutes.

Turn off live chat to avoid disruptions.

Hold all questions until the end.

 

What happens if viewers “ring the bell” on your channel?

You hear a sound that lets you know they’re watching.

They will get notified when you upload a new video or create a live stream.

Your video will be added to their playlist.

They will be invited to a private broadcast.

 

What is a good question to ask yourself in planning a live stream?

What is the goal of the live stream?

Will this be a repeat or one-off format?

Would viewers enjoy watching it later?

All of the above.

 

Which technique is suggested if Cindy wants to avoid camera shake while mobile live streaming?

Don’t move around at all.

Shoot indoors where there’s no wind.

Hold the camera with both hands.

Use accessories to stabilize the camera.

 

What’s a good rule of thumb for checking your phone battery charge?

1% phone battery is used per one minute of stream.

5% phone battery is used per one minute of stream.

10% phone battery is used per one hour of stream.

25% phone battery is used per one hour of stream.

 

How can you improve the audio quality of your live stream?

Find a location with low background noise.

Connect an external microphone.

Make sure you’re on a reliable network.

All of the above.

 

What is the effect of enabling Slow Mode?

The frame rate is set at 120 fps.

There’s a time limit between each live chat message.

The broadcast goes live after a 15-second delay.

The stream is optimized for slow network connections.

 

Looking at real-time metrics, you notice a dip in live chat messages. What can you do?

Prompt viewers with a question.

Play music to get everyone’s attention.

Disable chat and don’t worry about it.

Immediately end the live stream.

 

Which ad format can appear on your live and archived live stream videos?

Video ad.

Mid-roll video ad.

Image ad.

All of the above.

 

What is a way to recognize your Super Fans?

Create merchandise for your most devoted fans.

Post their chats on your social media accounts.

Thank them during a “Super Chat break”.

Donate the revenue to your favorite charity.

 

How might you use the Demographics report from YouTube Analytics?

Adjust the time of a future live stream based on the audience’s primary location.

Change your channel direction if your first live stream attracts a younger audience.

Learn more languages so you can speak to everyone who watches your live stream.

Target mid-roll video ads based upon viewers’ gender and purchasing habits.

 

The live chat can be replayed in the archived video.

True.

False.

 

Cindy is interested in doing a one-time live stream from her computer with minimal setup. What format should she try?

Mobile.

Desktop – Webcam.

Desktop – Events.

 

 

Grow your community Answers – Youtube Creator Academy

Find long-term success by building a loyal fanbase. Socially engage with your audience on and off YouTube to see results.

 

 

What happens when a subscriber taps the bell?

They are unsubscribed from your channel.

They will receive notifications whenever there is new channel activity.

They will receive notifications when you’ve hearted someone else’s comment.

Nothing – it’s the same as subscribing to a channel.

 

Who can give out a heart to a comment?

Channel subscribers.

Comment moderators and the channel creator.

Channel managers.

Viewers who have commented.

 

What should you try to not include in your online passwords?

Your pet’s name.

Your birthday.

Your telephone number.

All of the above.

 

What’s a good way to respond to a heated debate within your community?

Ignore trolls who use offensive slurs and bully other followers.

Encourage loyal viewers to attack each other.

Moderate comments to remove offensive language using platform tools.

Fuel the fire by taking a position on the subject.

 

Using keywords or lingo specific to your channel can make your audience feel like insiders.

True.

False.

 

Defining a creed is:

Allowing viewers to create a special language, in order to feel like insiders.

Showing viewers what you’re all here to accomplish or enjoy together.

Telling viewers your history before joining YouTube.

Asking viewers to interact with your content.

 

What is a great extension to any social media strategy?

The latest social media platform.

An email campaign sent to all of your subscribers.

Google Alerts that identify when your brand is mentioned.

Monetization and paid promotion.

 

What is an essential technique to strengthen the bond with your top fans?

Post all of your videos to social media.

Be conversational in every video.

Respond to their comments in a meaningful way.

Make videos that compel them to share on social media.

 

You notice a fan has re-posted your video to their Twitter account. How can you show appreciation and encourage continued interaction?

Follow her Twitter account back and “like” the post.

Thank her and give her a shout-out in a future video.

Add a comment to the video thanking her for sharing it.

All of the above.

 

What actionable step can you take if someone has written an inappropriate comment?

You can remove it, flag it or hide the user from your channel.

You can wait for your community to reply and defend you.

You can email YouTube with a screenshot.

You can report it as impersonation.

 

Julio just launched a new channel. Where can he go to find out who his audience is, what else they watch and how they discover his videos?

Create a call-out to anyone who has watched his videos and ask them to post 30 second videos briefly answering the above questions.

He can check out YouTube Analytics in addition to reading and responding to viewers’ comments.

He could individually compare all the data from your Playback locations, Demographics, Traffic Sources and Devices reports.

He could follow as many fans as he can and devote one day per week to learning about them from their social media platforms.

 

What key guiding principles can help you build a strong community?

Meaningful conversations and highly-produced uploads.

Bluntness, honesty, anonymity.

Sharing across social media, collaborations, and asking followers to repost your videos.

Rituals, your creation story, and setting the tone of the conversation.

 

Which is a useful strategy to use when trying to catch the attention of blogs?

Include personal life details in all of your social media posts that relate to your video so readers feel like they’re getting the inside scoop.

Comment on related posts on as many blogs as you can, with a link back to a video on your YouTube channel.

Use a blog roll to highlight videos with topical or trending themes that target their audiences.

Quote or spotlight an intriguing moment from a video in your social media posts to pique interest, whether or not it directly relates – getting your work out there is most important.

 

To protect your personal information, it’s smart to avoid shooting videos:

In front of your house.

On vacation.

In a public transit parking lot.

At a park.

 

On the Community tab, you can share videos from:

Your channel.

Your favorite YouTube channels.

Any YouTube channel.

All of the above.

 

Stories is a great way for you to have private conversations with only your most engaged fans.

True.

False.

 

What method can you use to remind your audience to watch your Stories?

Video.

Community post.

Live stream.

All of the above.

 

 

Get your music channel started on YouTube Answers – Youtube Creator Academy

Learn to set up a channel, promote your music, encourage fans to tune in, and take your channel to the top of the charts.

 

 

 

How often should you update your channel banner?

Never, it’s better to stay consistent.

Before a tour or new release-your channel banner can be used as a promotional tool.

Every few months–just to keep it fresh.

Only for holidays–so that your channel can reflect the spirit of the day.

 

What’s the advantage of releasing a lyric video before you release an official music video?

Lyric videos show up more in YouTube search.

Lyric videos always drive more new subscribers to your channel.

Lyric videos give fans an opportunity to listen to your music as soon as it is available — making your music and channel more immediately discoverable.

Blogs feature lyric videos more.

 

Interacting with your audience can be a great way to build your community. What’s a tried and true way to make your audience feel like they’re an important part of your channel?

Add personal statistics in your channel About section.

Start a vlogging channel so they can get to know you.

Ask them questions that they can respond to in the comments.

Share with them key metrics from YouTube Analytics.

 

Try to avoid using thumbnail images that contain:

Close-ups.

Small text.

Giant text.

High contrast.

 

How can you organize your videos into collections, like an album?

Use channel sections and cards.

Use channel sections and subtitles.

Use playlists and channel sections.

Use playlists and subtitles.

 

Why might you update your channel banner?

To announce your next album or tour.

To link to your ticket sales website.

To see how it affects YouTube Analytics.

To guide viewers to the next track.

 

You’d like to interact better with your existing fans on YouTube. You should try:

Collaborating with other channels.

Going on tour more.

Highlighting fan uploads on your channel page.

Never reading the comments.

 

Which branding elements always appear on your channel page?

Channel sections, featured videos, and playlists.

Lyric videos, channel name, and playlists.

Banner, YouTube Analytics, and playlists.

Channel icon, name, and banner art.

 

What could you do to encourage your audience to make your channel page a regular destination?

Post behind-the-scenes tour footage.

Create vlogs describing how your videos came together.

Post studio sessions during the recording of an album.

All of the above.

 

Which is NOT an effective way to engage with your existing fans?

Collaborate with another artist.

Start a vlog or Q&A session to deepen your fans’ connection to you.

Use Creator Studio to help you track and reply to comments.

Include calls-to-action: for example, ask fans to help decide your next video.

 

What’s an easy way to take viewers to your next video?

Cards.

Linking to the next video in the video description.

Playlists.

All of the above.

 

Which of these types of videos can you create to keep audiences coming back to your channel?

Collaborations.

Tour videos.

Behind-the-scenes.

All of the above.

 

How can Music Insights help you?

Music Insights tells you how many subscribers you have.

Music Insights tells you how long viewers are watching each of your videos for.

Music Insights shows you how many views you’re getting on each song.

Music Insights orders your uploads from first to last.

 

True or false. The Billboard Hot 100 base their ranking in part on YouTube views.

True.

False.

 

Collaborations are great! What’s a best practice once you’ve teamed up with another creator and recorded a video?

Cross-promote on both channels.

Forget to list the other channel in your video’s description.

Promote only on your channel.

Reply to each comment and ask viewers from the other channel to subscribe to yours.

 

 

Get insights with YouTube Analytics Answers – Youtube Creator Academy

YouTube Analytics is your channel’s pulse. Learn how to uncover trends to see what’s working and what’s not. Find out who’s watching, what they like to watch, and which videos could make you the most money.

 

Marcel really isn’t a numbers person. She just likes to make great videos that people love. For this reason, she really hasn’t spent too much time using YouTube Analytics. Recently, one of her friends told her that they had shared one of her videos with colleagues and now Marcel wants to know how many times her videos have been shared. Which report should she review?

Likes report.

Traffic sources report.

Audience retention report.

Shares report.

 

You have a channel and are elated by the number of views and growing number of subscribers you are racking up. You take your first tentative steps into YouTube Analytics, check out your Demographics report and realize that your primary audience is 15-25 year old females in Peru. How can this information help you?

You can now plan a visit to Peru and try to get into the minds of your fans.

You can start to tailor your content to this audience because this could potentially increase watch time and entice new subscribers.

You can keep doing what you have been doing because it is obviously working, no need to change anything.

You should start a Tumblr page.

 

How can YouTube Analytics help you turn casual viewers into subscribers and potentially loyal fans?

Use insights from data collected on views and audience retention from subscribers.

Use your comments to determine what people like and dislike.

Use your intuition to connect with new types of viewers.

Use calls to action in every video reminding the viewer to subscribe.

 

You are interested in learning who is watching your videos. Specifically where they are from, are they male or female, and their typical age range. Which YouTube Analytics report would you review?

Views location report.

Demographics report.

Age range report.

Traffic sources report.

 

Which report can show you which words are being used in YouTube search to find your videos? You may want to add these words to your tags.

Google trends report.

YouTube insights report.

Traffic sources report.

Google keyword report.

 

You know that mobile viewership is increasing rapidly and you aren’t sure if your videos are really optimized for a mobile viewing experience. What report will show you if viewership on mobile devices is increasing?

Playback locations report.

External website report.

Mobile viewership report.

Devices report.

 

How would you use the Audience Retention report?

To determine how much of your videos people watch.

To determine if your audience is older or younger.

To determine if more viewers are watching from a mobile device.

To determine how many times viewers shared your video in the first 2 days.

 

Misty invests a lot of time in creating the perfect video. She has started looking at her Audience Retention report and sees a flat horizontal line. How should this make Misty feel?

Sad, people aren’t engaging with her video.

Sad, people aren’t sharing her video.

Happy, people are watching her video through to the end.

Happy, people are commenting on her video.

 

You are chatting with another creator at a recent event. They are looking at their Audience Retention report and see a steep decline after the first 10 to 15 seconds. What might this mean?

The video metadata was misleading.

The video was too long.

The video was too short.

The video had a great thumbnail.

 

Cards are a great way to encourage your viewers to take an action. How can you determine if your cards are effective?

Check the Views report.

Check the Cards report.

Check the Click through report.

Check the Subscribers report.

 

Where would you look to determine if your playlist strategy is effective?

Views report.

Playlist report.

Engagement report.

Watchtime report.

 

Generally, subscribers generate more watch time on your videos. You are curious to see if the demographics of your subscribers differ than your overall audience. Where would you find this information?

Subscribers report.

Views report.

Demographics report.

Watchtime report.

 

Sometimes understanding which videos cause you to lose subscribers is just as important as the videos that cause you to gain subscribers. Where would you find videos that resulted in the most lost subscribers?

Demographics report.

Subscribers report.

Video views report.

Audience retention report.

 

You have narrowed down your lost subscribers to a few videos. What can you do to help ascertain why viewers unsubscribed?

Get out your crystal ball.

Read the video comments.

Ask your friends to watch the video.

Make an educated guess.

 

You notice a big difference between the demographics of your overall viewers and your subscribers. Who should you target your next video towards?

Your overall viewership.

Your subscribers.

Your friends.

Your mom.

 

Do you want a higher or lower impressions CTR?

That depends: Video or Channel level CTR averages should be compared with other data.

Higher is better because that means viewers watch the videos longer.

Lower is better because that means there are a lot of impressions.

Neither: It’s best to have the same CTR for all videos.

 

What could you look at if you see some of your videos have fewer impressions than you’d expect?

Make sure you’re comparing performance of similar videos using the same time range, for instance for the first 7 days after upload, as traffic sources and number of impressions will change after uploading.

Check if the videos differ in style from usual uploads and appeal to similar-sized audiences.

Check if your videos are align with our community guidelines.

All of the above.

 

 

Get discovered Answers – Youtube Creator Academy

Enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.

 

 

What do you call the combination of title, description, tags, and thumbnail?

Search data.

Metadata.

Video data.

Channel data.

 

You’ve created a new video about how to make the perfect tiara. What characteristics should you consider when finalizing your title?

Create the longest title possible–more characters are always better.

Include popular search terms even if they aren’t related to your video because this will improve search results.

Your title really doesn’t matter if you have a fantastic thumbnail.

Keep your title short and relevant.

 

True or False. Creating misleading titles, thumbnails and/or descriptions is a great way to get your videos discovered.

True.

False.

 

Larry can’t create a new video each week, however he wants his subscribers to see activity on his channel. What are some actions that Larry can take to keep his “What to Watch” and “My Subscriptions” sections active?

Like or comment on videos.

Tweet out with a relevant hashtag.

Upload daily, even if it isn’t the best quality.

Regularly change thumbnails.

 

Daria the Diva has just uploaded a new video masterpiece. To attract viewers, she wants to create the perfect thumbnail. What advice would you give Daria?

Be sure to include people in her thumbnail because that always results in more clicks.

Be sure to use the thumbnail YouTube suggests because that one is always best.

Be sure to use a custom thumbnail that is clear and compelling in both large and small sizes.

Be sure to include some text in the thumbnail because that will make it more click friendly.

 

When crafting your title, where should you include relevant and descriptive keywords?

At the beginning.

In the middle.

At the end.

Placement doesn’t matter.

 

Series playlists:

help inform the YouTube algorithm about the order in which to display content to a viewer.

can’t be posted outside of YouTube.

can include videos from other channels.

can be downloaded by the most active subscribers.

 

Which feature would you add to your video when speaking a call to action on screen?

A card.

Credits.

Metadata.

Playlist.

 

What’s a benefit of creating playlists?

Playlists help to organize your YouTube Analytics.

Playlists allow you to organize your channel and give your audience a personalized experience.

Playlists allow you to create personalized videos for your audience.

Playlists help you connect your AdSense account.

 

Where can you go to see which keywords viewers are using to find your video?

Traffic Sources in YouTube Analytics.

YouTube metadata.

Creator Studio.

The library.

 

YouTube may remove videos that violate our Community Guidelines.

True.

False.

 

What is a benefit of organizing videos into sections?

Allows you to change the contents of video after uploaded.

Increases total watch time for content on the channel.

Makes it easier for people to choose videos to watch.

Results in more subscribe to your channel.

 

Which of the following tactics would you NOT use to design an image that encourages viewers to click on your thumbnail?

Adjust the contrast, brightness, and saturation levels to create pale images.

Consider adding your branding and/or some descriptive text to the image.

Upload high-resolution files so images display clearly at all sizes and on all screens.

Use the “rule of thirds” to compose interesting and dynamic images.

 

Why would you want to avoid clickbait in your thumbnails and titles?

This can turn away some viewers who find it unappealing.

This impacts how your video is recommended to new viewers.

This sets the wrong expectations about what’s in the content.

All of the above.

 

How do advertiser-friendly thumbnails and titles affect monetization?

Only advertisers of specific products can run ads on mature content.

Advertisers pay higher rates if you mention them in your video title.

Advertisers can opt out of keywords that don’t align to their brand.

No advertiser would ever want to be associated with a controversial topic.

 

 

 

Earn money on YouTube Answers – Youtube Creator Academy

Get the scoop on how monetization works on YouTube and ways you can make money on your videos.

 

 

Why would you need an AdSense account?

To earn money from your videos and get paid.

To specify which brands you want to attract.

To preview ads before they are displayed.

To promote your video in the Trending tab.

 

Which monetization option lets viewers pay a monthly fee to get special perks?

YouTube Live.

Channel Memberships.

Super Chat.

YouTube Premium.

 

Which of these can impact your ability to monetize videos on YouTube?

YouTube Partner Program policies.

YouTube Terms of Service.

YouTube Community Guidelines.

All of the above.

 

Which ad format can only appear before videos?

Skippable video ads.

Non-skippable video ads.

Overlay ads.

Bumper ads.

 

Sponsored cards are end screens that you can design to promote your favorite brands.

True.

False.

 

If you’ve enabled a video for monetization, but don’t see ads on it, what can you do?

Delete the video and reupload it.

Change the video to unlisted.

Use the monetization troubleshooter.

Post a comment for viewers to help you fix the issue.

 

Once your video is uploaded, YouTube’s automated systems will review whether it’s suitable for ads.

True.

False.

 

What kind of content might some advertisers choose to exclude from their ad campaigns?

Profanity.

Conflict.

Sensitive social issues.

All of the above.

 

What guideline applies to custom video thumbnails?

Thumbnails should be an accurate depiction of the content of your video.

Thumbnails should not contain any words because they don’t translate.

Thumbnails should be designed to appeal mostly to existing subscribers.

Thumbnails should do whatever it takes to grab a viewer’s attention.

 

Who are the major players on the YouTube ecosystem that make it possible to earn money on your video content.

Viewers.

Creators.

Advertisers.

All of the above.

 

What do you need to do in order get paid for ads running on your content?

Link AdWords account to your YouTube Account.

Upload at least ten videos.

Enable all ads formats.

Link your YouTube account to an AdSense Account.

 

What does CPM stand for?

Cost per mille (1000 impressions).

Cost per million.

Calculated performance metric.

Calculated per million.

 

Julia uploaded a video and is seeing lots of traffic from mobile, but her ad revenue is less than expected. What could be the reason?

Her content is claimed as user generated content.

Most of her views are in non-monetizable countries.

Not all ad formats are available on mobile.

She didn’t opt into the mobile monetization policy.

 

What is an impression?

When an ad successfully appears to a viewer on YouTube content.

Your estimated earnings.

Your estimated earnings divided by 1000.

When an advertiser sells their ad to YouTube.

 

After you have built an audience on YouTube, what’s one additional way to earn money other than through ads?

AdSense monetization.

Merchandising.

Mid-rolls.

All of the above.

 

Which ad format should you use if you want to give viewers the ability to skip an ad before your video after they’ve watched for five seconds?

Skippable.

Overlay.

Display.

Non-skippable.

 

What is the least intrusive ad format?

Skippable.

Non-Skippable.

Display.

Overlay.

 

When it comes to being part of the YouTube community, following which guidelines will help you gain visibility and engagement?

Create advertiser-friendly content.

Respect the community.

Report violations using the flag button.

All of the above.

 

When balancing your time between your channel and your life, what questions could you ask yourself?

Can you hire someone to help with certain tasks?

How much time do you want to spend on your channel?

How much time do you want to spend outside of working on your channel?

All of the above.

 

What type of costs represent the part of your earnings that you don’t receive?

Fixed costs.

Direct variable costs.

Hidden costs.

Cost of doing business.

 

After turning monetization on for his YouTube channel, Paul decided he wanted to start tracking how much he’s earning. What two reports should he review?

Revenue report and Traffic sources report.

Revenue report and Demographics report.

Revenue report and Ad rates report.

Estimated ad rates report and AdWords report.

 

Mike wants to compare revenue performance of different ad types in order to decide which to enable. Where should he look for this information?

Revenue report.

Views report.

Ad rates report.

Earnings report.

 

Suzanne wants to get an estimate of how much money she will make on her YouTube channel. Which report should she look at?

Channel report.

Ad rates report.

Devices report.

Revenue report.

 

What information cannot be found on the Ad rates report?

How ads perform over time.

A comparison of ad performance.

Monthly revenue.

Gross revenue.