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Home » Youtube Creator Academy Answers » Page 3

Youtube Creator Academy Answers

During your shoot Answers – Youtube Creator Academy

February 6, 2019 By CertificationAnswers

During your shoot Answers – Youtube Creator Academy

During your shoot Answers - Youtube Creator Academy

It’s time for your shoot. Captivate your audience with interesting shot composition. Use lighting effectively to set the mood. And learn how to record sound like a pro.

 

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You’re closing out a scene and really want to focus the audience’s attention on an item in your main character’s hand. What is a simple way to do this?

Use dialog and say “look at my hand.”

Insert very loud and jarring music.

Get a close-up shot on the character’s hand with your camera.

Put a spotlight on the person’s face.

 

Arnie is planning an action shot and wants the camera to move smoothly alongside his running characters. He is working on a tight budget and can’t afford expensive equipment. What alternatives could you suggest?

Mount the camera on a wagon, wheelchair, or vehicle and move it next to the characters.

Rearrange your script so you don’t need to capture the motion in that way.

Try running next to the characters while keeping the camera balanced.

See if you can simulate the running with virtual reality.

 

A best practice is to back up your footage immediately after a shoot.

True.

False.

 

Which lighting technique can often heighten a dramatic story?

No lighting.

Front lighting.

Natural lighting.

Side or back lighting.

 

Slade wants to make the people in his video appear softer and friendlier. What lighting technique should he consider?

Diffusion.

Seclusion.

Distribution.

Illusion.

 

If you’re using natural light, the best time to shoot is 12 noon, when the sun is brightest.

True.

False.

 

Which of these techniques can help you capture clean sound?

Ask your actors to project their voices, speak clearly, and enunciate.

Pad the room with sound blankets and/or foam.

Choosing a location free of background noise.

All of the above.

 

When is it important to capture high-quality audio?

If you’re recording inside.

If you’re recording outside.

If you’re recording dialogue.

All of the above.

 

There are compact external mics that connect to a smartphone.

True.

False.

 

What are you creating when you consider the overall appearance of your videos, including background, props, costumes, colors and anything else your fans might remember?

Your persona.

Your avatar.

Your look.

Your space.

 

Serafine committed to a specific color scheme and bold costume choices to use consistently in her videos as a way for her viewers to instantly recognize her videos. In addition to setting her channel apart and creating a strong brand, what else is a potential benefit?

Building a fanbase.

Encouraging fan engagement.

Facilitating collaborations.

Building a community.

 

You have created what you hope is a compelling visual design for your videos. What is one way you can determine if your design is compelling?

Check your audience growth report.

Ask your audience through comments.

Compare your videos to successful ones.

Ask a local film school.

 

You have just subscribed to a new channel all about the world’s best gumbos. You notice that the host always wears a similar apron, uses similar plates and bowls, always uses the same wooden spoon and consistently has a window with bright curtains in the background. Even when watching a playlist from a variety of creators, you immediately know this video is from one of your favorite creators. What have they done successfully?

Made you hungry.

Created a unique visual style.

Facilitated collaborations.

Built a strong community.

 

Hala is operating on a limited budget. She really wants to set a certain mood for her videos. What is one thing she should consider?

Her lighting choices.

Encouraging her actors to whisper.

Always film at night.

Including a couch in all shots.

 

What type of lighting would you choose for a very dramatic story to keep the audience at the edge of their couches?

Front lighting.

Three point lighting.

Side or back lighting.

Natural lighting.

 

Slade wants to make the leads in his video appear softer and friendlier. What lighting technique should he consider?

Diffusion.

Bouncing.

Colored gels.

Simplicity.

 

Can capturing clean sound save you time in post-production?

No, sound should always be edited in post-production.

Sometimes, if everyone turns off their cellphones during the shoot and you use a boom microphone.

Yes, shooting in a location with low background noise and the right microphone could save you time.

Yes, but only if you have a lapel microphone for each character.

 

What characteristics should you be most aware of when searching for a location that will have clean sound?

The amount of people who may be chatting nearby.

The ability to unplug noisy appliances and control any fans, heaters, and air conditioners.

The way the light filters in the windows at that time of day you want to shoot.

The number of electronic devices your crew will need during the shoot.

 

You are closing out a very dramatic scene and really want to focus the viewers’ attention on an item in your main character’s hand. What is one simple way to focus your audience’s attention where you want it?

Use dialog and say “look at my hand”.

Insert very loud and jarring music.

Zoom in on the character’s hand with your camera.

Pan your camera left and right with the hand always on the left.

 

Arnie is planning an action shot. It would be ideal if the camera could move smoothly and quickly alongside his running characters. He is working on a tight budget and can’t afford expensive equipment. What alternatives could you suggest?

Mount the camera on a bicycle and have someone ride next to the characters.

Rearrange your script so you don’t need to capture the motion in that way.

Try and run next to the characters while keeping the camera balanced.

Have your actors simulate running so you can more easily capture the shot.

 

You are filming a fantasy segment including princesses, ogres, and make-believe elements. Should you choose a higher or lower frame rate?

Lower.

Higher.

Frame rate doesn’t matter.

Something around 48fps.

 

What is the maximum frame rate supported on YouTube?

30 fps.

48 fps.

50 fps.

60 fps.

 

You have just started experimenting with different frame rates in your videos. What is one of the best data-driven ways to determine if your audience likes your new techniques?

See how many tweets you receive about your new videos.

Check your demographics report to see if you are gaining a younger audience.

Review your audience retention report to determine if your viewers are watching longer.

Monitor your likes and dislikes.

 

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Filed Under: Youtube Creator Academy Answers

Develop a beauty channel Answers – Youtube Creator Academy

February 5, 2019 By CertificationAnswers

Develop a beauty channel Answers – Youtube Creator Academy

Develop a beauty channel Answers - Youtube Creator Academy

Many successful beauty and fashion channels adopt existing strategies and formats, but often the most successful take a unique approach to their subject that allows them to stand out from the crowd.

 

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Why should you be aware of the different fashion/beauty video formats?

Because you might be able to increase viewership by creating videos in different formats that appeal to the bulk of fashion/beauty viewers.

Because creating videos in one of those formats will increase audience retention.

Because you can get more subscribers by creating videos they’re familiar with.

Because you can more easily create merchandise.

 

What should you communicate in your videos above all else?

The price of your makeup and beauty essentials.

The length of time it takes to put on your makeup.

Your true, authentic self.

The time it takes you in post-production to create your videos.

 

What would be most helpful to include in your thumbnail to drive viewers to click on your videos?

The video’s title.

The “before” shot.

All of the products you use in the video.

A picture of the finished look.

 

All of these are key elements of your channel branding except:

Your channel banner.

Your YouTube Analytics.

Your channel trailer.

Your channel icon.

 

Knowing the trends in fashion and beauty is one strategy for creating videos on YouTube. Where can you look to find out what’s popular?

Google Trends.

To your audience.

To what’s popular on social media.

All of the above.

 

True or false, it’s easy to plan for videos that cover tent-pole, cultural events.

True.

False.

 

How can you effectively cross-promote a collaboration on your fashion/beauty channel?

Email your subscribers to let them know about the video.

Make complementary videos on both channels and use cards to link to both.

Make one video and promote on one of the collaborators’ channels.

Check YouTube Analytics.

 

What’s an easy ways to take viewers to your next video?

Cards.

Links in the description.

Playlists.

All of the above.

 

Playlists on your channel are sets of videos organized by:

You.

YouTube.

YouTube Analytics.

Your viewers.

 

When you’re on-the-go, what can you use to manage your comments?

YouTube Analytics.

Your desktop.

YouTube Studio app.

Your watch page.

 

Interacting with your audience can be a great way to build your community. What’s a tried and true way to make your audience feel like they’re an important part of your channel?

Add important personal statistics in your channel About section.

Start a vlogging channel so they can get to know you.

Ask them questions that they can respond to in the comments.

Encourage your community to make their own YouTube videos.

 

What type of channels should you avoid collaborating with?

Other fashion/beauty channels.

All gaming channels.

Channels where you’re unable to make a common or sincere connection.

Channels where you could be perceived as competition.

 

Where could you advertise updated information about your channel?

In your channel description.

In your trailer video.

In your channel banner.

All of the above.

 

What report in YouTube Analytics can you use to see how well your cards are performing?

Your Demographics report.

Your Cards report.

Your Audience retention report.

Your Subscribers report.

 

What strategy could you use to easily encourage viewers to watch more via social media?

Write effective video descriptions.

Shoot many different types of fashion/beauty videos.

Ask your audience questions and have them respond in the comments.

Post to social media links to a video from within a playlist.

 

Get Develop a beauty channel Now!

 

Filed Under: Youtube Creator Academy Answers

Create great content Answers

January 31, 2019 By CertificationAnswers

Create great content Answers – Youtube Creator Academy

Create great content Answers - Youtube Creator Academy

Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.

 

 

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Imagine you’re going to start a music channel. How could you make sure your channel is interactive?

Ask your viewers what their favorite bands are and create playlists based off of their answers.

Challenge your audience to create their own music videos and share them with you.

Record live performances and interview fans in attendance.

All of the above.

 

What are some of the best ways to make it seem like you’re having a conversation with your audience?

Interview your friends and family onscreen.

Look directly into the camera and lecture to it. Don’t change the camera angle.

Say hello, goodbye, and/or thanks to your fans in every video.

Every now and then have a conversation with your neighbor and film it for your channel.

 

Why is it important for each of your videos to work as a stand-alone piece?

If a video cannot stand alone, it will always have low watch time.

Viewers might see your video because a friend shared it with them.

Viewers don’t typically watch more than one video in a series.

If a video cannot stand alone, a viewer may leave if they don’t understand the full context.

 

Which of these tactics could make your video more shareable?

Develop a video about a hot topic — something culturally relevant at the time.

Create an emotional response (such as making viewers laugh).

Feature an awesome guest star whom your viewers love.

All of the above.

 

Which of the following topics would probably be considered relevant to many viewers?

A local sporting event.

How-to videos.

Videos of your mom’s cat.

Livestreaming while you’re washing the dishes.

 

What’s a good guideline to be more sustainable on your channel?

Focus on upload quantity, not quality.

Focus on upload quantity, not quality.

Invest in a studio and hire help immediately.

Produce videos that take less time and labor.

 

Rachel has a channel about the best burrito food-trucks and she’s thinking about doing a collaboration. What should she look for in a potential collaborator?

A cooking channel that showcases a variety of cuisine.

A food channel that focuses on delicious, hole-in-the-wall places to eat.

A food review channel on fine dining.

A channel on planes, trains and automobiles.

 

You have a full-time job and a great idea for a show that you’d like experiment with on YouTube. Your friend, visiting from out of the country, offered to help you film and produce your first video so he could test out his new equipment. What question should you consider before taking this opportunity?

None! This is a great opportunity that I can’t pass up since my filming and post-production skills are limited.

Should I ask my friend if he wants to help me produce and edit more videos?

If this video is successful, will I be able to complete the series with the same editing and production quality? Is this a sustainable technique?

Should I give my friend credit in the video?

 

You’re about to launch your show idea. How many of the 10 fundamentals can help you?

None.

Less than half of them.

At least half of them.

All of them.

 

Whether you aim for a niche or broad audience is an example of which fundamental?

Accessibility.

Discoverability.

Targeting.

Being conversational.

 

What’s an example of making your channel more interactive?

Record several videos on the same day.

Make sure your concept can be boiled down to one sentence.

Communicate your upload schedule in your channel banner.

Pose a question that you want your audience to answer in the comments.

 

Being a YouTube creator doesn’t have to be a solitary endeavor. Once you’ve established a regular programming strategy and are creating great videos, it might be a great time to consider collaborating with another creator. What is one way you might collaborate with another creator?

Create a video with another creator who is also popular with your audience.

Have another creator script your next video in a new style to surprise your audience.

Choose a creator at random and give them a shout out in your next video so they will reciprocate.

Find a music creator so all of your videos can include original music.

 

When is the best time to reach out to a creator that you would like to collaborate with on your next video?

As soon as you identify the creator because it may take a while for them to respond.

Very, very early in the process, even before you have fully flushed out your idea.

At the point where you feel your idea is fully baked and you’ve identified a creator that not only shares your audience but that fits in with the idea.

Once you have completed a rough cut of your video so they can easily see where you would plug in the joint footage.

 

Eustace and Emily have just created what they feel is the best collaboration video ever. They are eager to share it with their viewers. What are two ways they can encourage the other’s viewers to check out the other channel?

Use cards and links in the description to link back to each channel.

Use twitter and a special hashtag to help viewers find both channels.

Make sure to say the name of each channel at least three times during the video.

Use the autosubscribe feature to automatically subscribe viewers to both channels.

 

Eustace and Emily are so happy with their collaboration and are already seeing viewers subscribe to both channels. What is one thing they can each do to keep engaging their new audiences?

Upload more frequently in the four weeks following the collaboration.

“Like” videos from other similar creators to keep the feed as active as possible.

Stay engaged through comments and be sure to feature their best videos or playlists in their sections.

Plan at least two more collaboration videos because it takes at least three to maximize joint subscriptions.

 

There are many different things to consider when deciding to collaborate on a video with another channel. What is a primary question you should ask a potential creator you’re thinking about collaborating with?

How big is your subscriber base?

What are your weaknesses?

How much money do you make per video?

What is the primary demographic of your channel?

 

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Filed Under: Youtube Creator Academy Answers

Building a global channel Answers – Youtube Creator Academy

January 30, 2019 By CertificationAnswers

Building a global channel Answers – Youtube Creator Academy

Building a global channel Answers - Youtube Creator Academy

Share your stories with a global audience. Channels geared towards worldwide audiences often see an uplift in key metrics like watch time and subscribers. You can increase accessibility of new and existing videos with platform tools that translate and transcribe them. Additionally, certain types of videos tend to be more relevant to all audiences. Learn strategies to boost the visibility of your channel to audiences around the world.

 

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Antoine is interested in making his videos as accessible as possible to those who speak his native French language, but also to others who speak Russian and German. What can Antoine do to determine if this approach will increase his viewership in these markets?

Add closed captions to his videos first in English; then add Russian and German cards for other language speakers.

Caption his videos in French and see how his channel performs for French-speaking viewers, then determine the appropriate method to subtitle the videos in Russian and German.

Rely on Google Translate to create the optimal closed captions for his videos; then subtitles won’t be needed.

Hire a German and Russian speaker to do a professional voiceover for his videos; then turn on automatic captions.

 

Why is it beneficial to add closed captions and subtitles to your videos?

Not everyone can hear the words spoken on-screen.

Not everyone speaks the same language as you.

Subtitles can provide extra metadata for YouTube’s search engine.

All of the above.

 

How can YouTube Analytics help you decide whether you should add translated subtitles to your videos?

YouTube Analytics can show me if people in my hometown are watching my videos.

YouTube Analytics can show me which other countries think my channel is funny.

YouTube Analytics can show me where in the world traffic to my channel comes from.

YouTube Analytics can show me whom I should ask to translate my subtitles.

 

Translated titles and descriptions are indexed in search results.

True.

False.

 

When implementing translation tools, like subtitles or translated titles and descriptions, you should expect to see immediate success and massive channel growth overnight.

True.

False.

 

Community contributions are a way you can scale translations of your video titles, descriptions, captions, and subtitles.

True.

False.

 

How much does it cost to enable community contributions?

Up to $1 per video.

$5 (USD) per minute of video.

It depends on the language.

Community contributions are free!

 

Community contributions work well for many channels but you may not find they work well if:

Your audience speaks many different languages.

You are just starting out on YouTube and don’t have a large subscriber base.

Your audience is asking for subtitles in many languages.

You have a loyal, tight-knit audience.

 

To help promote community contributions, YouTube automatically:

Adds a note to your channel banner letting audiences know that your channel is accepting submissions for community contributions.

Indicates which playlists have videos available for community contributions on your channel page.

May serve a card to viewers who speak the same language as your video and another language to encourage them to contribute.

Alerts your subscribers with a bell notification that your channel has videos which need translations.

 

In terms of global video formats, why do language agnostic videos work well for audiences who don’t speak the same language as you?

Language agnostic videos never use words.

Language agnostic videos contain content that is relatable enough that spoken words are not necessary.

Language agnostic videos usually contain universal themes.

Language agnostic videos are always culturally-specific.

 

What type of video format can be both language agnostic and universal?

Music videos.

International news.

Vlogs.

Cartoons.

 

Hanna is from Australia. She wants to create a video based on her travels through Asia. Which video idea may not be a good fit?

A collaboration with a local Asian creator.

A language agnostic ASMR video.

A segment on life in North America.

A cross-cultural video reporting on fashion trending in Asia.

 

Which strategy is more important when building a global audience?

Producing formats of videos that are language agnostic.

Adding translated subtitles in countries where you have high watch time.

Enabling community contributions.

They’re all important strategies when building a global channel.

 

What video format can still be understood even if the person doesn’t speak the same language as the creator?

Videos with captions in the language spoken in the video.

Culturally-relevant videos.

Language agnostic videos.

All of the above.

 

Success is guaranteed overnight when you utilize translation tools on YouTube.

True.

False.

 

Get Building a global channel Now!

 

Filed Under: Youtube Creator Academy Answers

Build a business on YouTube Answers – Youtube Creator Academy

January 30, 2019 By CertificationAnswers

Build a business on YouTube Answers – Youtube Creator Academy

Build a business on YouTube Answers - Youtube Creator Academy

Want to turn your channel into a thriving business? We’ve taken the best of what we’ve learned from creators and the businesses, brands, and companies top creators have worked with to get you started with turning your successful YouTube channel into a business.

 

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Understanding basic business can help you decide where to focus your efforts.

True.

False.

 

In the sample business framework, this question reflects your revenue stream:

How much will you make?

What will it cost?

What do you need?

How do you do it?

 

What factors may affect the type of business entity you choose?

Your business focus.

Staffing requirements.

Potential partnerships.

All of the above.

 

Building patterns can help your audience remember you and your channel.

True.

False.

 

What is a recommended way to stand out as a brand?

Be universal.

Be practical.

Be silent.

Be different.

 

How can you get started with your brand vision?

Define your values and purpose.

Set your long-term financial targets.

Replicate what other brands have done.

Just concentrate on making videos.

 

A key point when scaling your business is to free up time to do the things you love most.

True.

False.

 

What is a recommended way to look for people to hire?

Referrals.

Industry events.

Job boards.

All of the above.

 

How can you use social media tools to be more efficient?

Schedule appointments with key partners.

Manage multiple social media accounts from one site.

Filter your email to remove spam.

Streamline billing and invoicing.

 

If you’re offered a chance to speak with anyone in the media, you should never turn it down, because it’s free publicity.

True.

False.

 

Which of these is NOT an item that’s suggested for your press kit?

Your personal biography.

Key facts about your channel.

Your photograph.

List of questions that are forbidden.

 

How can you adapt your story for a specific media outlet?

Tailor your messages for the format and audience.

Ask the reporter what would be most controversial.

Just wing it. It’s impossible to prepare for every interview.

Don’t veer from your script. It’s best to say the same things.

 

===

 

What are actions you can take to make a plan to reach your goals?

Select key areas you want to focus on.

Determine how you will measure success for each goal.

Prioritize your goals.

All of the above.

 

Why should you be selective about who you accept an interview with?

To ensure your channel stays in good standing on YouTube.

To ensure you can convey your opinion.

To ensure you’ll get along with the reporter.

To ensure you can communicate your key messages and brand.

 

What could you do if the conversation goes off-topic in an interview?

Address the new topic and don’t go back to the original topic.

Address the new topic but then return to the previous one to make your point

Refuse to discuss the new topic and instead turn the conversation back to the previous topic.

Illustrate the answer with a story.

 

Should you have a position on how you want to be portrayed in an interview?

No, that’s the reporter’s job.

No, you can always ask them not to make the interview public if it doesn’t go well.

Yes, you should tell them exactly how you want to be portrayed by the audience.

Yes, you should give them an idea of how you want to be portrayed in the interview.

 

Why should you carefully consider who to hire as a manager?

Because they will (hopefully) work with you over a long period of time.

Because they will negotiate contracts on your behalf.

Because they know everyone in the industry.

Because they typically specialize in one type of business opportunity.

 

Which is NOT a common scenario that signals it may be time to hire help?

When you’ve found your voice and are regularly producing videos.

When you want to take yourself out of the negotiation or business process.

When you want to start making money.

When the business side of your brand has grown too time-consuming and prevents you from developing videos the way you want to.

 

Which is not true about a lawyer?

They can work in any location.

They can negotiate and review contracts on your behalf.

They can charge by the hour.

They can work on commission.

 

What framework contains all the necessary elements for a pitch?

Introduction, big idea, why, status, the ask.

Introduction, why, status.

Introduction, status, the ask.

Introduction, the ask, call to action.

 

Your channel has started to gain traction and you feel that you have found your niche. You believe that running ads for your channel on YouTube might be the right way to ignite growth for your channel. What tool allows you to run a paid ad campaign on YouTube?

YouTube Ad Placer

AdVideo for YouTube

Paid cards for YouTube

AdWords for Video

 

You have a lot of views on your videos, but few subscribers. What is one tool you can use to target those viewers?

Email campaigns.

Video remarketing.

Targeted twitter campaigns.

Cards.

 

What targeting option would you use to reach viewers by age and gender?

Populations.

Demographics.

Topics.

Placements.

 

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Filed Under: Youtube Creator Academy Answers

Brand deals Answers

January 30, 2019 By CertificationAnswers

Brand deals Answers – Youtube creator Academy

Brand deals Answers - Youtube creator Academy

Working with brands can be an alternative revenue stream for YouTube creators and an opportunity to introduce new products and services to their audience. Learn strategies for how to find and reach out to brands that your audience will love and what to do once you’ve been hired.

 

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Brand deals are usually mutually beneficial.

True.

False.

 

Smaller, niche channels often have an easier time finding brands to partner with because:

There are fewer channels in the space.

They have a dedicated audience who loves their stuff.

There may be less competition.

All of the above.

 

How can you make it easy for your audience to support branded content on your channel?

Ask them what kind of brands or products they’d like to see you partner with.

Announce a brand partnership in your channel trailer.

Put a brand’s logo in your channel banner.

Partner with your favorite brand – your audience will be sure to like it.

 

Juanita has a surf video channel and has partnered with several brands. Sarah has a cooking channel and is looking for information about brand deals. Is it a good idea for Sarah to reach out to Juanita about her experience with partnering with brands, even though her channel is not about surf videos?

No, because they have different audiences.

No, because they cover different topics on our channels.

Yes, any insights from others in their network can be useful.

Yes, because she could start producing surf videos instead of cooking videos in order to get approached by brands.

 

Which of the following is true about brand integrations:

Brand integrations should usually be seamless.

Brand integrations should be noticeable.

Brand integrations need a verbal call out for the product.

Brand integrations don’t require the product or service sponsored to be used in the video at all.

 

Which pricing model pays you a set amount of money per view of your video?

Cost per video.

Tiering cost per view.

Cost per view.

Flat rate.

 

What should you research about a brand before reaching out to them or agreeing to a partnership?

Other channels they’ve worked with.

What their brand values are.

Products and services they offer.

All of the above.

 

What should you avoid doing when communicating to a brand that you’re willing to go above and beyond for a partnership?

Send the contact at the brand a holiday gift.

Offer to surface the video you plan to produce on social media several times.

Note innovative ways that you could use their product or service.

Show creators similar to your channel who have partnered with brands that are similar to their brand and how their audience has responded.

 

What should you ask for from the brand before creating a pitch?

What their audience demographics and expectations are.

What talking points you should hit (and anything you should avoid).

What content they will give you for free.

All of the above.

 

What type of creator should consider affiliate links as their main source of brand partnerships?

Creators with over 1,000 subscribers.

Creators in the gaming vertical.

Creators who have been on the platform over a year.

Creators just starting out.

 

What does YouTube require you to do if your video contains branded content?

Put the video in a playlist titled, “branded content”.

YouTube doesn’t require you to do anything if your video contains branded content.

Announce this in the first 10 seconds of your video.

Tick the “content declaration” box.

 

What details do brands care about when it comes to branded content placement?

How long the brand integration will be.

When the brand integration will be.

What other topics will be discussed in your video.

All of the above.

 

The video deadline should be a negotiation between the brand and your timeline.

True.

False.

 

What might a brand want to know about the video after you’ve posted it?

What comments are related to the brand.

How many views the video received.

Where you posted it and how those posts performed.

All of the above.

 

What should you do if things are not going as expected and your deadline needs to be moved?

Let the brand know as soon as possible.

Don’t do anything and just send it late.

Rush through and send them what you have, even if it’s not great.

Cancel the contract.

 

Get Brand deals Now!

 

Filed Under: Youtube Creator Academy Answers

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