Dig into ad formats on Ad Exchange Assessment Answers – Academy for Ads

B1.

The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?

1.   An ad that a user can expand by clicking it
2.   An ad that blends seamlessly with surrounding webpage content
3.   A static banner ad that displays in mobile apps
4.   An ad with high viewability with a low cost per click

C2.

Which task could be best accomplished using the Ad Exchange Marketplace?

1.   Identify available inventory for mobile device types.
2.   Identify the optimal bidding strategy for a specific type of mobile creative.
3.   View total bids won at auction for a specific mobile creative.
4.   View average cost per click for a specific mobile creative.

C3.

Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?

1.   Mobile web instream
2.   Native video ads
3.   Mobile app instream
4.   Mobile app interstitial

D4.

Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?

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1.   Bids lost in auction
2.   Tips for winning auctions
3.   Monthly budget
4.   Ad dimensions

D5.

Which steps would best help you retrieve information on cost per click for a native advertising campaign?

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1.   Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.
2.   Open the Query Tool, query ads by type, and report on the cost-per-click metric.
3.   Open the real-time-bidding (RTB) Breakout tool, filter by creative ID, generate a report.
4.   Open the real-time-bidding (RTB) Breakout tool, filter by creative type, generate a report.

A6.

What is an important creative detail to keep in mind when buying cross-screen TV advertisements?

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1.   VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
2.   Interactive media ads using VAST (Video Ad Serving Template) are not accepted.
3.   High-quality MP4 videos are not necessary.
4.   “DeviceType” bid request signals are irrelevant.

E7.

While browsing a real estate website on your mobile phone, you come across a native ad.
What best describes its appearance?

1.   The ad is rendered in a way to match the look, feel, and function of the site.
2.   The ad is a full-sized image.
3.   The ad is a banner ad displayed at the top of the screen.
4.   The ad is an interactive game.

B8.

Which of the following are features of mobile app interstitials?

1.   Full-screen display and high clickthrough rate
2.   Desktop compatibility and high available inventory
3.   Full-screen display and low clickthrough rate
4.   Mobile rich media ad interface definition (MRAID) compatibility and limited available inventory

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