Display Remarketing Assessment Answers – Academy for Ads, learn how to show ads to previous visitors across the Google Display Network. We’ll talk about standard versus dynamic remarketing, creating display ads and bidding.
What’s an advantage of using AdWords to create your remarketing lists?
You can use the dynamic ad formats.
You can’t build lists in AdWords.
It’s easy to start.
You want to grow the reach of your remarketing campaigns to more languages and locations. Which of these is the best reason why this would likely perform well?
Display remarketing auto translates your ads so opening up the language and location targeting will help you reach more people in their native language.
Each device a user owns has a potentially different language setting, so by including more languages, more users can see your remarketing ads.
It’s not a good experiment as users don’t switch locations or device settings.
People on your remarketing lists have been to your website before and may be familiar with your brand. If they travel to a new location or switch their language settings, you want to ensure they can see your ads.
Which of the following attribution reports in AdWords can help you examine how many visits it takes someone to convert?
Ad clicks per conversion
New user versus returning user data
Cross-device conversions
Number of users per month
Let’s say you want to expand your remarketing efforts, but only to people who are currently researching your products and services. What’s a good feature to try?
Similar audiences
YouTube audiences
In-market audiences
Dynamic audiences
You want to understand the performance differences between all site visitors and members of your remarketing list before making bid adjustments. What settings should you use to gather this information?
“Target & bid” without a bid adjustment
“Target & bid” with a -100% bid adjustment
“Bid only” without any bid adjustment
“Bid only” with a +100% bid adjustment
Which of these bid strategies would work best with your display remarketing campaigns?
Enhanced cost-per-click (CPC) bidding
Manual bidding
Cost-per-action payment system
Target cost-per-acquisition (CPA) bidding
You’re working with a large ecommerce website containing thousands of products. The business owner would like to show the products that a website visitor viewed directly in the ads. What type of display remarketing should you use?
Dynamic
Audience
Remarketing lists for search ads
Static
8
Your boss wants to use dynamic ads, but wants to customize the ad format. What solution allows you to customize your dynamic ads?
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