For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
- 500
- 20
- 100
- 10
Explanation:
The correct answer is 100. In a Google App campaign optimizing to a target cost per install (tCPI) of $2, the recommended minimum budget would be 100. This recommendation is based on the principle that the budget should be sufficient to cover the cost of acquiring at least one install at the specified target cost per install. With a target cost per install of $2, allocating a budget of 100 would ensure that there are enough funds available to acquire 50 installs ($2 * 50 = $100). Having a budget lower than this amount could limit the campaign’s ability to reach its optimization goal effectively, as it may not have enough resources to acquire the desired number of installs at the specified cost. Therefore, setting a minimum budget of 100 aligns with the campaign’s optimization objective and ensures adequate financial support to achieve the desired results within the defined cost parameters.