How can you make sure the content you share is relevant to your prospects?
Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content.
Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for.
Share as much content as possible with each prospect to increase the likelihood of giving them the content they need.
Reduce the amount of content you use and focus on sharing only the content that is relevant in the decision stage of the buyer’s journey.