How can you see if people are searching for your client’s services during the early morning and evening hours?
- Monitor reach and frequency data
- Run a keyword diagnosis
- Segment performance statistics by time
- Run a search terms report
Here are two examples of how to use segments to gain insights: 1. To determine whether mobile or computers give you a better ROI, segment your keywords by device. Then you might choose to adjust your bids accordingly. 2. To isolate patterns in an ad group’s performance, segment your table by time (day, week, or day of week, month, quarter or year). If you find that your ads perform best on a particular day of the week, then you may choose to modify your bids to boost that pattern.
Use time segments (such as hour of the day or specific months) to isolate changes in your performance. For example, if you segment your data according to the day of the week and find that your ad performance is dramatically different on Saturdays, you can modify your bids to account for the change in user behavior.
Read more here: https://support.google.com/adwords/answer/2370266?hl=en
Google Ads offers many powerful tools to analyze and optimize your campaigns. This allows you to make informed decisions.
One of the questions you could be asking yourself is when during the day your typical customers search for your products or services. This could be very important for adjusting your bids and optimizing campaigns for conversions. So, how can you see if people are searching for your client’s services during the early morning and evening hours?
The most straightforward way to do this is using segments. In Google Ads, you can use segments to sort data by time. In other words, you can see when clicks or conversions typically happens during the day.
Tip: Adjust your bids according to data making sure your ads appear during the times you receive most conversions.