If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
You don’t need to select marketing objective in this case
There are three types of marketing objectives:
- Build awareness
- Influence consideration
- Drive action
When to use “Drive Action” Marketing objective:
- Finding customers very close to making a purchase decision, for example those who have completed a contact form or downloaded a whitepaper
- Selling an established product or service
- Closing a sale or conversion with customers who are ready to act
Types of featured in this objective: Features that start the purchasing or conversion process, such as remarketing and Conversion Optimizer bidding.
Read more here: https://support.google.com/adwords/answer/6175956