Manage campaigns in DoubleClick Search Answers – Academy for Ads
Question 1 of 10
Applying business data to a campaign also applies it to what other elements?
Only the campaign affected
Ad groups and keywords in the campaign
All campaigns within an account
Engine accounts for the same campaign
Which adjustment could be best addressed with an automated rule?
The maximum bid on an ad group needs to be adjusted on Sunday, May 22.
A new ad group needs to be created with the settings from an existing ad group.
The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent.
The budget for several ad groups needs to be increased by $200.
Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park.
What is the best strategy for her to define IDs?
The name of the theme park, plus the city where it is located
A random series of letters and numbers
Using a numbering system that only she understands
Define them all as “DinoWorld,” since all the parks have the same name
Question 10 of 10
Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?