A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
- “That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”
- “We shouldn’t do that. Asking customers to buy from us again is a betrayal of their trust.”
- “That’s fine, as long as it helps them do the job they hired our product to do.”
- “That’s a bad idea. Those people have already bought from us. We should focus on finding new prospects instead.”