A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
“That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”
“We shouldn’t do that. Asking customers to buy from us again is a betrayal of their trust.”
“That’s fine, as long as it helps them do the job they hired our product to do.”
“That’s a bad idea. Those people have already bought from us. We should focus on finding new prospects instead.”