Michelle Has Created Some Adverts To Promote Her Wedding Photography Business In Cardiff. She Wants Her Adverts To Align With The Keywords ‘Wedding Photographer Cardiff Discount’, As She’s Offering 25% Off At The Moment. Can You Order The Following Advert Headings From Best To Worst In Terms Of How Well They Align With The Keywords?
The correct order is
- (1) Cardiff wedding photographer – 25% discount
- (2) Cardiff wedding photographer
- (3) Discount wedding
- (4) Wedding
Explanation:
The first advert heading is the best because it includes all of the keywords that Michelle wants to target (“wedding photographer,” “Cardiff,” “discount”) and emphasizes the 25% discount that she’s offering. The second advert heading is also good because it includes two of the keywords that Michelle wants to target (“wedding photographer,” “Cardiff”). The third advert heading is less effective because it only includes one of the keywords that Michelle wants to target (“discount”). The fourth advert heading is the least effective because it doesn’t include any of the keywords that Michelle wants to target. By using these advert headings in her search engine marketing campaigns, Michelle can improve her click-through rates and conversion rates and attract more qualified traffic to her site.
