To Increase Her Quality Score, Michelle Is Thinking About The Best Keywords And Phrases To Use. Cross Off The Keywords Which She Shouldn’t Use.
- (A) Wedding photography Cardiff
- (B) Cardiff weddings
- (C) Wedding photography business based in Cardiff
Explanation:
To increase her quality score, Michelle should cross off (B) Cardiff weddings. This keyword is not specific enough and could attract unqualified traffic to her site. Instead, Michelle should focus on using more specific keywords and phrases that match what people are searching for. For example, she could use (A) wedding photography Cardiff or © wedding photography business based in Cardiff to target more qualified traffic and improve her quality score. By using more specific keywords and phrases that match what people are searching for, Michelle can improve her click-through rates and conversion rates and attract more qualified traffic to her site.
