Mobile In Doubleclick Bid Manager Basics Assessment Answers, explore how DoubleClick Bid Manager makes it easy to set up and monitor your mobile campaigns. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
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Which type of mobile ad is similar to the types of ads seen on desktop browsers?
Mobile web
Mobile in-app
In-app interstitial
Mobile proximity
You want to run animated mobile creatives that don’t require special plug-ins. What format do you recommend to your designers?
SWF
HTML5
SDK
Flash
Which DoubleClick tool can you use to research site inventory?
Display Planner
Google Web Designer
Planning widget
Inventory Availability report
Tracking conversions in mobile apps uses what unique identifier?
Resettable device IDs
International Mobile Equipment Identity (IMEI)
Brownies
Cookies
Which report should you use to compare ad performance in mobile environments?
A cross-channel performance report, grouped by creative
A General report, grouped by environment
An audience performance report, filtered by device, grouped by environment
An Inventory Availability report, grouped by environment
Your client has tasked you with reaching one million impressions for their new mobile campaign. How do you forecast potential reach before building the new campaign?
Generate an audience performance report, filtered by device, grouped by environment
Run a cross-channel performance report, grouped by creative
Run a General report, filtered by environment, and grouped by URL/App
Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type”
After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?
The single-device conversions should be larger than the total cross-environment conversions, since they include everything
These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions
Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support
The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher
Your company has an agreement with a mobile carrier to deliver special offers to their customers. How do you show these customers (and only these customers) an offer code on your mobile ads?
Wi-Fi
Carrier
Operating system
App collections
Where do mobile web ads run?
They run on mobile apps and require specific code adjustments to support ad serving and tracking
They run in a custom-built mobile app that your developer created
They run on a browser installed on a mobile device
They run inside premium mobile apps that are aligned with your brand
Which customers can you potentially reach with proximity targeting?
Customers that are near cellular network towers
Customers that are on the latest Android operating system
Customers that are nearby targeted locations
Customers that are running your mobile app
Which mobile strategy might you employ to drive mobile app downloads?
Serve mobile ads to a single device ID
Focus on premium ads to reach a broad audience
Serve retail coupons as mobile interstitials
Promote the mobile app on brand relevant mobile apps
What is a key benefit of generating a cross-device conversion report?
The cross-device conversion ensures the user interacted with the ad, by either a click or video play
Cross-device conversions include interaction values for measuring time to purchase
Cross-device has unique targeting parameters based on geography
The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices
Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?
Use tracking pixels to obtain customer contact information and then send an email blast
Build audience lists based on users who have visited mobile webpages that are pixeled
Focus on premium ads and reaching an even broader audience
Exclusively target users on Android devices
What is a difference between an optimized mobile site and a desktop site?
The mobile site’s purchase pathway must match the pathway on desktops
A mobile website requires a device ID
The mobile site always includes bandwidth intensive creatives
An optimized mobile site is ideal for screens of various sizes
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