Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
- Stick with the current keywords for 2 months to collect enough viable data
- Click the “Automatic keyword refresh” button
- See the suggestions on the Keywords page
- See the suggestions on the Opportunities page
Opportunities tab — an entire section dedicated to helping you improve your campaigns. Think of the tab as a personal assistant who customizes opportunities for your account. It can help you discover new keywords, improve your bids and budgets, and more. People who’ve managed their AdWords account long enough to have developed some performance history should try the tab.
The Opportunities tab looks at your account’s performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance.
Read more here: https://support.google.com/adwords/answer/3448398?hl=en