Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
Firebase is Google’s app software development kit (SDK) and analytics tool. Firebase is a mobile platform that you can use to quickly develop apps, and Google Analytics for Firebase makes it easy to see how your apps are performing.
Read more here: https://support.google.com/adwords/answer/6397604
Firebase is Google’s app software development kit (SDK) and analytics tool. When you link Firebase and AdWords, you get access to powerful tools that help you see how your AdWords investment drives app installs and in-app actions.
This article is an overview of how you can use Firebase and AdWords together to gain insight into your advertising and app performance. You’ll find links to setup instructions throughout the “How it works” section below.