True or false? It is not important to personalize the website experience for specific user segments.
True – All users have the same challenges and need to see the same content on the site.
True – It’s better to give everyone a uniform message and content as they often not sure what they are interested in.
False – Personalizing the website experience for a specific user segment’s challenges, and needs are key to producing a peak performing website.
False – The only consideration is to personalize by geographic region.