TrueView video ads can be especially effective for driving what goals?
Awareness and consideration
Action and awareness
Consideration and action
TrueView video ads can be especially effective for driving for consideration and action. Here are a few KPIs you can capture with Google’s video products.
- View-through rate
- Watch time
- Favorability lift
- Consideration lift
- Brand interest lift
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Video Certification
- Topic: Find the right video solutions & metrics