TrueView video ads can be especially effective for driving what goals?
Awareness and consideration
Action and awareness
Consideration and action
Only awareness
Explanation:
TrueView video ads can be especially effective for driving for consideration and action. Here are a few KPIs you can capture with Google’s video products.
Consideration
- View-through rate
- Watch time
- Favorability lift
- Consideration lift
- Brand interest lift
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Video Certification
- Topic: Find the right video solutions & metrics