What attribution model assigns all credit to the last click on a paid search ad before a conversion?
- Last paid search interaction
- First interaction
Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.
Read more here: https://support.google.com/searchads/answer/6194849