What impact has machine learning made on the marketing industry?
- Advertisers can crunch more data at scale than ever, to drive better business outcomes.
- Advertising agencies are slowing down their recruitment eﬀorts as the requirement for human input is reduced.
- Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
- Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.