What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
There are three types of marketing objectives:
- Build awareness
- Influence consideration
- Drive action
When to use “Build awareness” Marketing objective:
- Starting a new business or product
- Expanding your business into a new area
- Introducing customers to what you offer
Types of featured in this objective: Features that help you reach a broad consumer audience and maximize your exposure, such as demographic targeting, affinity audience targeting, and viewable CPM bidding.
Read more here: https://support.google.com/adwords/answer/6175956