What percentage of the daily budget is applied when using “Ahead” pacing?
- 120% of the daily budget, based on the flight dates
- 150% of the budget, based on budget segments and KPIs
- 200% of the daily budget, based on inventory
- It’s not a specific percentage, it’s soley based on performance
Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight, and is updated in real time.
Read more here: https://support.google.com/displayvideo/answer/3114676