Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)
Select All Correct Responses
- Even pacing line item overspends in the first six hours, and then pauses insertion order spend
- ASAP pacing line item spends the entire budget within the first couple of hours
- Ahead pacing line item spends 120% of its expected daily spend
- Even pacing line item spends 200% up front then evens out by the end of the month
Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight, and is updated in real time.
ASAP pacing is best if your priority is to spend all of your budget quickly and aren’t worried about saving money for later. ASAP pacing can also be effective for line items that are targeted to more limited inventory, since there isn’t much of a risk of spending too quickly.
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