What report shows how long it takes for a customer to convert after interacting with an ad?
- First Interaction
- Time Lag
- Path Length
- Path to Conversion
Time Lag reports show how much time (in days) elapsed between a user’s first exposure (click or impression) and their subsequent conversion. You can use Time Lag reports to see how quickly and effectively your ads are driving conversions or revenue.
Read more here: https://support.google.com/dcm/answer/2823712