What time of day does mobile usage generally peak?
During working hours
Morning and evening when people are commuting to work
Evening hours when people are at home
Spread evenly throughout the day
This is a correct answer. Most tutorials give you a wrong answer because of confusing data in google help center. ” Most searches happen on mobile than on computers and tablets for 15 of the 24 hours during a typical weekday. Mobile leads in the morning, but computers and tablets become dominant when people get to work around 8 a.m. Then mobile takes the lead again for the afternoon commuting hours and all night.” Note that a question is about Mobile USAGE, not app installs or only searches.
More searches happen on mobile than on computers and tablets for 15 of the 24 hours during a typical weekday. The chart below illustrates the pattern: Mobile leads in the morning, but computers and tablets become dominant when people get to work around 8 a.m. Then mobile takes the lead again for the afternoon commuting hours and all night.
Read more here: https://www.thinkwithgoogle.com/articles/dayparting-consumer-micro-moments.html
When, where, and how a potential customer can search for your products has grown exponentially. Mobile devices empower consumers with many new moments for search and discovery, and, in turn, many new opportunities for people to connect with your brand. At Google, we’ve observed that tablet and computer usage peaks in the evening hours at home. In contrast, mobile usage is spread more evenly throughout the day and across many more contexts, whether it’s occurring on the go, during working hours, or at home. In fact, while mobile is often associated with on-the-go usage, a Nielsen study estimated that 68% of mobile searches occur at home, where there are other, larger-screen devices readily available (source). What’s more, research from more than 300 studies across a variety of industries and business types indicates that 88% of clicks on mobile search ads are incremental to organic clicks. In certain industries, this figure can be as high as 97% (source).
When companies talk about the opportunity that mobile presents, they’re often referring to the opportunity that context presents. A better understanding of context–the specific circumstances in which your customers seek you out, such as time, location, and proximity–can help you make your marketing message more targeted, meaningful, and successful.
The price transparency challenge
An additional aspect affecting the way consumers make decisions given mobile devices is price. Price transparency is pervasive in today’s retail environment.
The use of mobile phones in stores has led to the phenomenon of “showrooming,” which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile. No retailer is entirely immune to its effects.
While many businesses fear that showrooming is a major threat, retailers should approach it as an opportunity.