What’s the first step when determining the right video solution for your campaign?
- Find the KPIs that measure your goal
- Determine your campaign goals
- Choose the video solution that drives that goal
- Optimize your campaign
The first step is determining your goal. You should first identify your marketing objectives. Understand what you want from this campaign, awareness, consideration or action like sign-up, subscription, or purchase. Then choose the KPIs that measure your campaign’s impact on your marketing objectives.
Read more here:
- Open>> https://academy.exceedlms.com
- Course: Google Ads Video
- Topic: Launching your video campaign