When announcing an Employee Advocacy Program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.
portraying the organization as a great place to work
differentiating themselves as a dedicated performer within the organization
getting more followers on their social channels
displaying the degree of their brand affinity
supporting the organization’s business interests
benefiting from brand rub