When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
- A Outrank lots of larger, more established companies
- B Find more opportunities
- C See more traffic than short tail keywords
- D Perform better on social media
When looking to optimize the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to find more opportunities. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. By using long-tail keywords in your SEO plan, you can target more specific customer needs and improve your chances of ranking higher in search engine results pages (SERPs).
So the answer to your question is B – Find more opportunities.