When you use an automated bid strategy, it will automatically optimize your bids based on:
your key performance indicator (KPI)
your Quality Score
your remarketing list
your search terms data
Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them.