When you use an automated bid strategy, it will automatically optimize your bids based on:
your key performance indicator (KPI)
your Quality Score
your remarketing list
your search terms data
Explanation:
Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them.