Why is it a best practice to set a bid for the “everything else in all products” product group?
- To make it easier to target a location for certain products
- To be able to have one products group for mobile devices
- To include items not part of other product groups in your campaign
- To control the websites on which your Product Listing Ads appear
Bidding on ‘everything else in all products” group lets you include these items in your campaign It’s self explanatory question.