Why is it a best practice to set a bid for the “everything else in all products” product group?
- To make it easier to target a location for certain products
- To be able to have one products group for mobile devices
- To include items not part of other product groups in your campaign
- To control the websites on which your Product Listing Ads appear
Why is it a best practice to set a bid for the “everything else in all products” product group
Bidding on ‘everything else in all products” group lets you include these items in your campaign It’s self explanatory question.
When Sales & Orders creates Google Shopping campaigns each ID or SKU receives its own individual product ad for proper tracking.
Once this process is complete, an extra product group is automatically created by Google AdWords entitled Everthing else in ‘All products’. Since Sales & Orders tracks products at the ID level (individually) this additional product group will generally contain zero products thus making it unnecessary to track.
How does Everything else in ‘All products’ work?
When creating Google Shopping campaigns directly in Google AdWords the user is prompted to subdivide their products into product groups associated to a number of pre-determined classifications:
- Item ID
- Product Type
- Custom Labels 0-5
Depending on how you choose to track products in a campaign will determine how many products end up in “Everything Else”.
- Example: Lisa sells food-related products. She chooses to first subdivide products by Category then by Brand. If any product does not fit within either classification then it will fall into the Everything Else product group.