Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
It ensures maximum coverage because some publishers don’t accept all ad formats
Text ads don’t perform as well on the Display Network
It ensures one of the ad formats will win the auction and show on a publisher site
Image ads don’t perform as well on the Display Network
To reach people with easily customizable messaging, use text ad formats on the Display Network. Text ads are sizeless, so they can run in just about any ad space. The AdWords team is constantly making design changes to help make your text ads more effective.