You are talking to an existing client who you built a website for eight months ago. The website is performing well, but they love the idea of Growth-Driven Design and want you to put together a proposal. Based on this scenario, choose the BEST approach for how to handle the launch pad website
It is best to start over from scratch and build a brand new launch pad website.
Growth-Driven Design is probably not a good fit for this client because their website is already performing well.
Because they already have a website, you can skip the strategy and launch pad phases and move directly to the continuous improvement phase.
Complete any of the strategy steps you may have not already completed to ensure you have a solid foundation. Once complete, you will move directly to the continuous improvement phase using their existing website to iterate off of.