You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?
- It encourages people using mobile devices to install your app
- It lets people who see your ad get directions to your store on Google Maps
- It directs people to your online store to purchase your products
- It allows you to show your ad on app categories that you choose
Advertisers can reach people who are using mobile phones and tablets by showing ads within apps. You can match ads to apps through the Display Network, or choose particular app categories to target.
Read more here: https://support.google.com/partners/answer/6209124?hl=en