You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?
Share of Voice Report
Period Comparison report
Change History report
In order to calculate the absolute change and percentage change in performance metrics you should select informational report (analytical report). The informational report contain information, data, facts and results about a specific subject in detail without any explanation or suggestions. In such a report also the data about the performance metric can be presented.