You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?
- Campaign report
- Share of Voice Report
- Period Comparison report
- Keyword report
- Change History report
In order to calculate the absolute change and percentage change in performance metrics you should select informational report (analytical report). The informational report contain information, data, facts and results about a specific subject in detail without any explanation or suggestions. In such a report also the data about the performance metric can be presented.
Absolute change and percentage change in performance metrics are calculated automatically to reduce user error. Usually, ad reporting displays performance for the previous period, the same period last year, or a custom date range is compared with period reporting to analyse performance.
Every performance metric column can be expanded by clicking the ‘+’ icon., which will give four sub-columns under every performance metric to use for deeper analysis. They are:-
1. Performance from your current period
2. Performance from your comparison period
3. Change (Current Performance – Comparison Performance)
4. Change % ((Current – Comparison)/Comparison * 100%)