Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
The correct answer was Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. “.
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
The correct answer was There is no minimum.
How much are you charged for a click on your AdWords ad?
The correct answer was You’re charged only the minimum amount needed to maintain your ad’s position..
Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
The correct answer was Change the ad delivery method from “Accelerated” to “Standard”.
How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”
The correct answer was Create two separate campaigns, each targeting one of these locations. .
Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?
The correct answer was Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats. .
Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?
The correct answer was Bundle similar keywords together in one ad group based on common themes..
In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
The correct answer was Whether or not the ad actually shows, The ad’s position on the page .
What report can help you identify opportunities to improve your keywords and ads?
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
The correct answer was Clicks, Clickthrough rate (CTR).
Why would an advertiser use sitelinks?
The correct answer was To give customers quick access to multiple pages of an advertiser’s website.
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
The correct answer was Shopping ads can appear on Google Search partner websites like YouTube .
How are manual extensions different from automatic extensions?
The correct answer was Manual extensions require you to fill out additional information. Automatic extensions do not..
Which campaign type would an advertiser use to target users who are searching on Google and browsing the web?
The correct answer was Search Network with Display Select campaign.
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
The correct answer was Cost-per-acquisition (CPA) .
How are rich media ads different from other ad formats?
The correct answer was They are ads with animation or other types of motion.
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
When is the Search Network only campaign type most useful for advertisers?
The correct answer was When advertisers want to connect with customers at the moment they’re searching for related products or services..
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
The correct answer was Ad Rank.
Which targeting option can help you reach people who’ve previously visited your website?
The correct answer was Remarketing .
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
The correct answer was They should create remarketing lists for search ads.
Which targeting option should an advertiser use when trying to reach 25-30 year old males?
The correct answer was Demographic targeting .
What does a high Quality Score indicate?
The correct answer was Your ad and landing page are relevant and useful to a viewer..
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
The correct answer was $10.
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
The correct answer was Cost-per-thousand viewable impressions (vCPM) , Cost-per-view (CPV).
What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?
The correct answer was Display Planner.
Adwords Assessment Answers – Academy for Ads
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