iOS app conversion tracking cannot be set up using:
- Server-to-server (S2S)
- Codeless conversion tracking
- Install confirmation feedback
iOS app conversion tracking cannot be set up using
iOS app conversion tracking is available for AdMob and YouTube, but not supported on mobile search or mobile display. Unlike conversion tracking for Android, where Google offers a codeless alternative, iOS requires either installing a tracking code through the SDK or setting up a server-to-server conversion feed. You can track 2 types of conversions for iOS mobile apps: app downloads and in-app conversions.
Read more here: https://support.google.com/partners/answer/6209179?hl=en
As a marketer, it’s crucial that you measure and attribute value to all mobile conversions, not just online commerce orders on your mobile site, so you don’t under-invest in mobile. Here’s an example: An advertiser invests $600,000 in mobile advertising. Accounting for mCommerce purchases only, mobile ROI appears negative. However, the advertiser initially neglected to account for all the other mobile conversions that are driving value: its $600k investment also drove 20,000 app downloads, 60,000 phone calls to the call center, and 100,000 store locator clicks.
An important aspect of mobile conversion is how to set up apps so you’re tracking all conversions, including signing up for purchases, phone calls, app downloads, and newsletter sign-ups. Depending on whether you have an Android or iOS app, we offer different solutions.