The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
- A) False
- B) True
Conversion tracking requires some technical knowledge and in some case could be costly and take more time than needed. If speed and ease of implementation is your priority, you can use codeless conversion tracking solutions.
As a marketer, it’s crucial that you measure and attribute value to all mobile conversions, not just online commerce orders on your mobile site, so you don’t under-invest in mobile. Here’s an example: An advertiser invests $600,000 in mobile advertising. Accounting for mCommerce purchases only, mobile ROI appears negative. However, the advertiser initially neglected to account for all the other mobile conversions that are driving value: its $600k investment also drove 20,000 app downloads, 60,000 phone calls to the call center, and 100,000 store locator clicks.
An important aspect of mobile conversion is how to set up apps so you’re tracking all conversions, including signing up for purchases, phone calls, app downloads, and newsletter sign-ups. Depending on whether you have an Android or iOS app, we offer different solutions.