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Fundamentals for audiences Answers – Academy for Ads

September 27, 2017 By CertificationAnswers

Fundamentals for audiences Answers- Academy for Ads

Question 1 of 6

What AdWords feature lets you use your customer relationship management (CRM) technology or email data about your customers?

Dynamic Search Ads
Gmail Ads
Customer Match
Remarketing

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Which of these is the best option to segment your customer relationship management (CRM) data to reach different audiences?

By different user behaviors and characteristics
By people with email addresses and those without
By users you’ve met at a trade show and those who’ve never attended one
By the product pages of your website

What’s another term for a segment of users?

Ad group
Cookie
Audience
Interest

Why would you want to increase your bids for an audience?

To try to show your ads in lower positions in the search results.
The audience has a lower conversion rate than other visitors to your website.
You can’t change your bids for an audience.
The audience has a higher conversion rate than other visitors to your website.

If you’re trying to drive online sales, which of these users likely has the highest chance of returning to your website?

Someone who has visited various product pages
Someone who has added something to his or her cart
Someone who has visited your home page
Someone who has never been to your site before

Question 6 of 6

If you’re trying to drive leads, which option below is the best way to reach different audiences?

One list for each form on the website
One list for each step of the sales process
One list for each customer
One list for each week of the month

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