Bid Manager Brand Controls Basics Assessment Answers
An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings.
Which targeting option should they use?
Viewability of 20 percent or greater
Digital content labels
Motion picture ratings
Video ad position
Who controls the type of site content that’s acceptable for your ads to appear on?
You
Industry-respected certification organizations
Consumers who watch ads
These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
Google Display Network Policies
YouTube Community Guidelines
AdSense Program Policies
YouTube Partner Program
A Partner Program channel can serve ads on YouTube once it reaches 100 views.
False
True
To be eligible for advertising, which of the following must videos comply with?
Nothing
Search Network Policies
Advertiser friendly content guidelines
AdSense Program Policies
How does Google determine which content is suitable for advertising on the Display Network?
It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
Publishers tell Google which content is suitable for ads.
How does an advertiser create a blacklist of apps and sites where their ads will never serve?
Create a channel of URLs and apps, and set it as a blacklist for that advertiser.
Create a list of negative keywords, and set it as a blacklist for that advertiser.
Create a spreadsheet of URLs and apps, and share it with your account manager.
Enable the API for blacklisted channels, and submit through a structured data file.