Doubleclick Dynamic creative basics – Academy for Ads

B1

• • What’s the basic goal of an advertiser’s dynamic creative strategy?

    1. To reach consumers right when they’re looking and help them along their purchase journey
    2. To reach as many different kinds of people as possible with the same quality message
    3. To reconnect with customers after they’ve had time to process an initial ad contact
    4. To reconnect with customers who visited the advertiser’s site previously

 

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A2

• • How can advertisers bypass the step of adding the code from the Generate Code screen into their HTML5 creative?

    1. Build their dynamic creative with Google Web Designer
    2. Use a data feed with an advanced creative
    3. Elect to link HTML5 creatives to the data feed
    4. Build in JS code that calls the DoubleClick server

E3

• How do DoubleClick impressions capture information about the viewers advertisers wants to reach?

  1. Impressions provide data signals about their viewers and the moment they’re looking
  2. DoubleClick’s advanced algorithm predicts where and when the right customers will be looking
  3. Advertisers provide the impression ID numbers
  4. The impressions determine this and update DoubleClick with the result

• B4.

• Which is the correct order for launching a dynamic campaign?

  1. Gather insights, define digital brief, build creative, test and launch, learn and optimize
  2. Learn and optimize, define digital brief, build creative, test and launch, gather insights
  3. Define digital brief, build creative, gather insights, test and launch, learn and optimize
  4. Build creative, gather insights, test and launch, learn and optimize

• E5.

• What are data insights for DoubleClick advertisers?

  1. Conclusions advertisers consolidate from data that help them know what message to deliver to which customers and when
  2. Logs from impressions that help advertisers predict visitor profiles
  3. Data signals from impressions that tell advertisers about who’s looking
  4. Educated strategies for crafting effective creatives

• A6.

• Where does the advertiser’s dynamic creative data feed live?

  1. In the DoubleClick Studio profile
  2. In the DoubleClick Bid Manager profile
  3. In the DoubleClick Campaign Manager profile
  4. In the Google Web Designer profile

• D7.

• Which DoubleClick products can serve creatives?

  1. DoubleClick Bid Manager and DoubleClick Campaign Manager
  2. DoubleClick Studio and Google Web Designer
  3. They all can
  4. Google Analytics 360 Suite and Google Web Designer

• D8.

• What three types of audiences are available to DoubleClick advertisers to help them reach their audiences with the right message at the right moment?

  1. First-party, third-party, and Google Audience data
  2. First-party, second-party, and third-party data
  3. First-party, internal, and Google Audience data
  4. First-party, second-party, and internal data

• C9.

• Where can advertisers define all the different versions of a DoubleClick dynamic creative?

  1. In a DoubleClick Studio data feed spreadsheet
  2. On DoubleClick Bid Manager’s Iteration screen
  3. In DoubleClick Campaign Manager’s Versioning screen
  4. Dynamic creatives can only have one version

 

• C10.

• What’s one way DoubleClick Dynamic Creative saves advertisers’ time?

  1. It frees advertisers from having to build, QA, and traffic unique creatives for each audience they want to reach
  2. It enables advertisers to build, QA, and traffic unique creatives extremely rapidly
  3. It helps advertisers skip QA and go straight from creative build to trafficking
  4. It provides a simple interface that lets non-developers make professional-looking creatives

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