CertificationAnswers

 

If there are any images within a blog post or website page, why should you add alt-text to the image?

 

Allows a search engine to understand what that image is about

 

Allows that image to get found in image searches

 

Allows another place to be optimized with the primary keyword focus

 

All of the above

 

https://www.youtube.com/watch?v=a8nOFbWr1CM

 

 

True or false? Every page should have a unique meta description.

 

 A)  True- give a short summary of the unique content on that page

 

 B)  False- use the same one for your business for consistency

 

https://www.youtube.com/watch?v=eZQ4ZbCcHnE

 

 

You’re writing a new blog post. Your boss tells you that she wants to get found for the keyword “free project collaboration software”. Which is the best response to her request?

 

A) “We should do ‘collaboration software’ instead. Your suggestion isn’t broad, so it probably gets a low volume of searches, meaning not many blog post views.”

 

B) “We’re on the right track, but we should try to get found for ‘collaboration software for projects’ instead. We need to match our keyword to exactly what people are searching for.”

 

C) “I’d recommend choosing a long-tail version. There will be a lot of competition for that keyword and some popular sites may already hold the top ranking spots.”

 

D) “Let’s create a blog post with this keyword. It’s a term our buyer persona would use and is a long-tail version of collaboration software.”

 

https://www.youtube.com/watch?v=rsx_UNcMJWs

 

What are inbound links?

 

Links to resources on an external website

Links pointing from one of your blog posts to another page on your website

Links back to your website from another website

Links that you create within your inbound content

 

 

https://www.youtube.com/watch?v=R63qq7eTdzo

 

For a blog post, include your primary keyword in all of the following page elements EXCEPT:

 

Navigation

Headers

Page title

URL

 

https://www.youtube.com/watch?v=D1-nyMxIMJ0