CertificationAnswers

Which of the following is an example of a SMART social media goal?

May 22, 2017 By CertificationAnswers

Which of the following is an example of a SMART social media goal?

Increase leads from social media by 50% by the end of the month

Increase leads from Twitter by 50% from 50 to 75 leads

Increase leads from Twitter by the end of the month

Increase leads from Twitter from 50 to 100 leads by the end of the month

https://www.youtube.com/watch?v=qBwECF6755c

When creating a blog title, why do the number of characters in the title matter?

May 22, 2017 By CertificationAnswers

When creating a blog title, why do the number of characters in the title matter?

It doesn’t matter as long as the title is descriptive.

It matters because you should only be including one primary keyword within your title.

It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters.

It matters because search engines show a limited amount of characters, and a cut off title could affect click-through rates.

Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness stage blog post?

May 22, 2017 By CertificationAnswers

Which of the following would be the most appropriate call-to-action to place at the bottom of an Awareness stage blog post?

“Download Our Pricing Guide”

“Request Your Free Consultation”

“Download a Team Communication Guide”

“Your Custom Quote Is Waiting for You”

https://www.youtube.com/watch?v=z0KwJg8DT_w

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

May 22, 2017 By CertificationAnswers

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.”
“That’s not a good idea. The more focus our blog can have the better. We need to decide between company news, service, and corporate event announcements.”

“That’s a good idea. We want to attract the most qualified visitors with our posts, so we should help people understand our business.”
“That’s not a good idea. We’re trying to attract new visitors with our posts. These people haven’t yet heard of our company. If we write about ourselves, they won’t find us organically.”

Source

https://www.youtube.com/watch?v=Bfl_JuewVpE