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When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)

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When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)

 

Incremental bids

Find keywords containing a word or phrase

Find keywords on a website

Ad Preview

 

https://www.youtube.com/watch?v=tLqKRyABNlY

 

If you set a monthly budget too low for the traffic generated by your keywords, what might happen?

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If you set a monthly budget too low for the traffic generated by your keywords, what might happen?

 

Bing Ads might not allow you to change your monthly budget and keyword bids.
Bing Ads might automatically decrease your keyword bids.
You might deplete your campaign’s monthly budget before the end of the month.

Bing Ads will automatically recalculate a higher monthly budget for your campaign.

 

Source

 

https://www.youtube.com/watch?v=SCuHKbhXvvQ

 

Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

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Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

 

Increase the bid for all devices

Increase tablet bid

Decrease PC/Laptop bid

It’s not possible to optimize bids for Tablets

 

Source

 

https://www.youtube.com/watch?v=GFXLgtBP1xg

 

Google Tag Manager Fundamentals Answers

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Google Tag Manager Fundamentals Answers. Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

 

You are probably searching the new questions and answers of Google Tag Manager Fundamentals Exam Answers – Analytics Academy .

 

1 – Starting out with Google Tag Manager – Assessment

1.

How can Google Tag Manager help you manage your website?

(select the 4 correct answers)

Simplify and speed up tag deployment
Specify when tags should fire
Manage different versions of tags
Increase website performance
Increase audience reach

2.

Google Tag Manager can only be used with Google tags

True
False

3.

When creating a tag implementation plan, what are the recommended guidelines?

(select all that apply)

Determine which existing tags can be moved into Tag Manager
Decide what static and dynamic values you’ll want to pass from your website
Determine which events (or actions) you’ll use as triggers
Choose which tags can get you the data you need

4.

If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

AdWords Conversion Tracking tag
AdWords Remarketing tag
Google Analytics Pageview tag
DoubleClick Floodlight counter tag

5.

What is stored in a Tag Manager container?

A grouping of all of your Tag Manager accounts.
A collection of variables defined in Tag Manager.
A Javascript object that holds data passed from your website
A collection of website tags and triggers

6.

What is a “container snippet” in Tag Manager?

JavaScript code placed on each page of your website
A Javascript object that holds data passed from your website
A collection of website tags and triggers
Analytics tracking code

7.

A Tag Manager account allows you to do which of the following?:

(select the 3 correct answers)

Manage tags for one or more websites
Access your Google Analytics account
Connect multiple Tag Manager accounts to single Google account
Control access permissions to a Tag Manager account

8.

What is a “trigger” in Tag Manager?

A trigger determines which events fire on your website
A trigger instantiates the Data Layer
A trigger fires tags in response to website events
A trigger publishes tags to your website

9.

What are the three parts of a trigger in Tag Manager?

Variables, operators, and values
Operators, tags, and variables
Variables, operators, and the Data Layer
Tags, values, and the push method

10.

How do you enable a built-in variable in Tag Manager?

Publish the built-in variable in the Publish Now area
Create a user-defined variable in the Variable configuration tab
Check the built-in variable in the Variable configuration tab
Uncheck the built-in variable in the Variable configuration tab

2 – Setting up Google Tag Manager – Assessment

1.

How can Google Tag Manager help you manage your website?

(select the 4 correct answers)

Simplify and speed up tag deployment
Specify when tags should fire
Manage different versions of tags
Increase website performance
Increase audience reach

2.

Google Tag Manager can only be used with Google tags

True
False

3.

When creating a tag implementation plan, what are the recommended guidelines?

(select all that apply)

Determine which existing tags can be moved into Tag Manager
Decide what static and dynamic values you’ll want to pass from your website
Determine which events (or actions) you’ll use as triggers
Choose which tags can get you the data you need

4.

If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

AdWords Conversion Tracking tag
AdWords Remarketing tag
Google Analytics Pageview tag
DoubleClick Floodlight counter tag

5.

What is stored in a Tag Manager container?

A grouping of all of your Tag Manager accounts.
A collection of variables defined in Tag Manager.
A Javascript object that holds data passed from your website
A collection of website tags and triggers

6.

What is a “container snippet” in Tag Manager?

JavaScript code placed on each page of your website
A Javascript object that holds data passed from your website
A collection of website tags and triggers
Analytics tracking code

7.

A Tag Manager account allows you to do which of the following?:

(select the 3 correct answers)

Manage tags for one or more websites
Access your Google Analytics account
Connect multiple Tag Manager accounts to single Google account
Control access permissions to a Tag Manager account

8.

What is a “trigger” in Tag Manager?

A trigger determines which events fire on your website
A trigger instantiates the Data Layer
A trigger fires tags in response to website events
A trigger publishes tags to your website

9.

What are the three parts of a trigger in Tag Manager?

Variables, operators, and values
Operators, tags, and variables
Variables, operators, and the Data Layer
Tags, values, and the push method

10.

How do you enable a built-in variable in Tag Manager?

Publish the built-in variable in the Publish Now area
Create a user-defined variable in the Variable configuration tab
Check the built-in variable in the Variable configuration tab
Uncheck the built-in variable in the Variable configuration tab

3 – Collecting data using the Data Layer, variables, and events – Assessment

1.

To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?

(select the 3 correct answers)

Google Analytics Enhanced Ecommerce
The Data Layer
A Data Layer variable
A Google Analytics tag with a Custom Dimension

2.

The Data Layer “push method” allows you to do what?

Push data from Google Analytics to your website
Push data from your website into the Data Layer
Push data from AdWords to the Data Layer
Push data from one Tag Manager account to another

3.

To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?

(select the 3 correct answers)

Google Analytics Enhanced Ecommerce
The Data Layer
A Data Layer variable
A Google Analytics tag with a Custom Metric

4.

To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

The Tag Manager account ID
The Analytics property ID
A Javascript push method
The Custom Dimension index number

5.

To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

The Tag Manager account ID
The Analytics property ID
A Javascript push method
The Custom Metric index number

6.

If you want to track button clicks using an event trigger, what event type should you choose?

Click
Form
Page View
History Change

7.

In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?

(select the 3 correct answers)

Clicking a Submit button
Clicking the Play button for a video
Making a menu selection
Closing a web page

8.

If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?

Page Path variable
URL variable
Click Classes variable
DOM element

9.

If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?

Url Port
Url Query
Url Fragment
Url Path

10.

If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?

Built-in Event variable
Built-in Element variable
Built-in Click Classes variable
Built-in Click Target variable

4 – Using additional tags for marketing and remarketing – Assessment

1.

In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?

(select the 2 correct answers)

AdWords Account number
Conversion Label
Conversion ID
Conversion Property

2.

If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?

A built-in Referrer variable that records conversion URLs
A user-defined variable that records conversion amount
The median amount users spend according to Analytics
The projected amount users will spend according to Analytics

3.

What two pieces of information does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

(select the 2 correct answers)

Hit and session attributes collected via the Data Layer
Products the user has +1’d in Google Plus
User information from the Analytics cookie
Hit and session attributes collected from AdWords

4.

To set up Dynamic Remarketing, you must do which of these things?

(select the 4 correct answers)

Link your AdWords and Google Analytics accounts
Enable Analytics’ advertising features
Set up Data Layer variables in Tag Manager
Create Custom Dimensions in Google Analytics
Create Custom Metrics in Google Analytics

5.

What business information does AdWords use to generate dynamic ads based on a user’s past interactions with products and services on a website?

Browser cookies
Javascript methods
Dynamic attributes
User profiles

6.

Where can you find a complete list of business vertical-attribute information for Google Analytics?

The Google Analytics Help Center
The Google Analytics Admin area
The Tag Manager Admin area
The AdWords Admin area

7.

For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?

Custom Metrics
Custom Dimensions
Enhanced Ecommerce
Event tracking

8.

For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?

Constant variable
Data Layer variable
AdWords variable
Event variable

9.

For Dynamic Remarketing, if you wish to communicate information from the Data Layer to AdWords when a user adds a product to their shopping cart without refreshing the page, what kind of Analytics track type would you use?

Pageview
Event
Transaction
Social

10.

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

Page URL
Referrer
Click Classes
Page Hostname

To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following advanced features of the COMPOSE BOX simultaneously:

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To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following advanced features of the COMPOSE BOX simultaneously:

 

“Geo-search” for mentions of your event hashtag, create twitter lists with high profile attendees, monitor analytics data for sentiment around your event

 

Auto-schedule important messages, shrink long links into owly links, track click through rates for owly links

 

“Geo-target” Tweets by country, tweet multiple images in a gallery format, save a tweet as a draft for future re-use

 

Assign a tweet from an important attendee to your colleague for response, bulk upload multiple promotional messages for the event with a .csv file, “geo-search” for mentions of your event hashtag

 

https://www.youtube.com/watch?v=o0Ufe1xarpQ