Which report helps you determine the percent of your site traffic that has visited previously?
New vs Returning report
Referrals report
Frequency & Recency report
Sales Performance report
Which of these would prevent data from appearing in a Custom Report?
Which of these would prevent data from appearing in a Custom Report?
You haven’t shared that Custom report with users in the same view
You’ve applied too many dimensions to the Custom Report
You’ve applied a filter that filters out all of your data
You’ve applied too many metrics to the Custom Report
Which campaign parameter is NOT standard in Google Analytics ?
Which campaign parameter is NOT standard in Google Analytics ?
utm_source
utm_medium
utm_adgroup
utm_content
By default, when will Google Analytics NOT be able to identify sessions from the same user?
By default, when will Google Analytics NOT be able to identify sessions from the same user?
When the sessions happen in the same browser on the same day
When the sessions happen in different browsers on the same device
When the sessions share the same browser cookie
When the sessions happen in the same browser on the same device
Which report indicates the pages of your website where users first arrived?
Which report indicates the pages of your website where users first arrived?
All Pages report
Landing Pages report
Pages report
Location report
Explanation:
The pages through which visitors entered your site are called landing pages.
Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
Custom Include filter with field “Page Title” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Explanation:
Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.
Read more here: https://support.google.com/analytics/answer/1034832
Include and exclude filters
Use Include and Exclude Filters to eliminate unwanted hits.
If you apply an Exclude Filter and the pattern matches, the hit is thrown away and Analytics continues with the next hit. If the pattern does not match, the next filter is applied to that hit. You can create either a single Exclude Filter with multiple patterns separated by ‘|’ or you can create multiple Exclude Filters with a single pattern each.
Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit. To include multiple patterns for a specific field, create a single include filter that contains all of the individual expressions separated by ‘|’.
Use the Case Sensitive option to specify whether the filter is applied with or without case sensitivity.
For an overview of filters, read About view filters.
https://www.youtube.com/watch?v=-s0jnYNBztI