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Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

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Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

 

Increase the number of keywords you’re bidding on

 

Improve the user experience on your landing page

 

Increase your budget

 

Increase your keyword bid prices

 

or

 

A)  Increase your keyword bids

 

B)  Bid on frequently misspelled keywords

 

C)  Set Bing Ads to spend your budget evenly across the month

 

D)  Make your ad copy more compelling

 

Explanation:

Better ad copy will help.  

 

https://www.youtube.com/watch?v=v8T1DjHId1k

 

Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?

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Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?

 

Fresh {keyword}

Fresh {keyword:flowers}

Fresh {keyword}{param2}

Fresh {keyword} flowers

 

https://www.youtube.com/watch?v=UJQJ8uuE9mQ

 

 

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:

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Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:

  • Any networks selected in the campaign’s settings.
  • Mobile devices with GPS enabled only.
  • Google Maps only.
  • Google search only.

 

The correct answer is:

  • Any networks selected in the campaign’s settings.

 

Explanation: Location extensions can show your business information in various formats on the Google Search Network, Google Search Network Partner Sites, Google Maps, and on mobile devices

You can read more here: https://support.google.com/partners/answer/2404182?hl=en

You are an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

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You are an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

 

 

A)  Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA
B)  Unlimited budget on all platforms where ROI is positive. Use a single CPA taret for all channels which matches the channel with the lowest CPA
C)  Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms
D)  Unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should

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If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should:

  • Contact all other account managers.
  • Refresh the account in AdWords.
  • Click “get recent changes” in the tool bar.
  • Disapprove any new proposals that appear.

 

The correct answer is:

  • Click “get recent changes” in the tool bar.

 

Explanation: Simply download your recent changes to make sure AdWords Editor has the most up-to-date version of the account.

You can read more here: https://support.google.com/partners/answer/2484521?hl=en

Business listings in Google Places can be:

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Business listings in Google Places can be:

  • Physical locations or mobile applications.
  • Entered into their own ad auction.
  • Location extensions in AdWords
  • Conversions in AdWords.

 

 

The correct answer is:

  • Location extensions in AdWords

 

Business listings in google places can be

 

Explanation: You can show business locations in your AdWords ads by using location extensions. Location extensions display your business name, address, and phone number with your ad to help customers connect with your local business.

You can read more here: https://support.google.com/adwords/answer/2382892?hl=en