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Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

November 8, 2016 By CertificationAnswers

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Session (metric) + Page (dimension)

Bounce rate (metric) / Event Action (dimension)

Sessions (metric) / city (dimension)

All of the above are valid dimension / metric combination

The correct answer is:
[sociallocker]

Sessions (metric) / city (dimension)

[/sociallocker]

https://www.youtube.com/watch?v=NLUWoQlyHbk

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

November 5, 2016 By CertificationAnswers

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

A) Cheap, cheap, cheap monitors
B) 20-70% off LCD monitors
C) BUY affordable LCDs
D) **Free** shipping on LCDs

https://www.youtube.com/watch?v=HTr-y-scQf4

What is the main purpose of the Multi-Channel funnel report?

November 4, 2016 By CertificationAnswers

What is the main purpose of the Multi-Channel funnel report?

A) To show which goals are bringing in the most revenue
B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
C) To analyze the funnel steps for multiple goals
D) To see which channels resulted in the highest number of pageviews

https://www.youtube.com/watch?v=sb-0pUn9Hos

AdWords Campaign Experiments allow you to test changes to account for a portion of the auctions

October 27, 2016 By CertificationAnswers

AdWords Campaign Experiments allow you to test changes to account for a portion of the auctions

Test changes to your account for a portion of the auctions that your ads participates in.
Automate different images and text on your site to understand what converts most effectively.
Receive written feedback from users based on their experience on your site.
Request a formal analysis from Google’s Campaign Experiments team that isolates the effect of online advertisements on offline purchases.

The correct answer is:

Test changes to your account for a portion of the auctions that your ads participates in.

Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in. Like putting a bit of hot sauce on just part of your meal, Campaign Experiments give you a taste of the results so you can figure out whether you want to pour on the heat! This way, you can test changes to your keywords, bids, ad groups, and placements.