CertificationAnswers

 

When selecting a campaign type in Hootsuite Campaigns, you’d use____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

 

A) Sign Ups, Like Gate/Age Gate

 

B) Offers, Forms

 

C) Social Promotions Builder, Social Media Campaigns Builder

 

D) Social Sweepstakes, Sign Ups

 

E) Social Sweepstake, Entry Form

 

Explanation:

Source

 

_______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts.

 

A) Suggestions
B) Content Library
C) Hootlet
D) Conversations
E) Insights

 

https://www.youtube.com/watch?v=diQXkvLrt80

 

 

Hootsuite’s mobile app let’s you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________

 

A) Teams and Assignments

B) Streams

C) Publisher

D) Search and Settings

E) Compose Box

 

https://www.youtube.com/watch?v=WN-fMmcEBhk

 

 

When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles?

 

A) so you can frequently and easily engage with key influencer’s content and potentially draw their attention back to your profile

B) to publicly display that you’ve included them in an Instagram List – which can be helpful for forging connections with key influencers

C) to keep track of who has unfollowed you

D) so you can track the conversations happening in your area and efficiently connect with potential new customers

E) you cannot search by Instagram user profile in Hootsuite, only location, hashtag, and search term/phrase

 

https://www.youtube.com/watch?v=9cPPLjfZRAY

 

 

When composing a tweet with images attached in Hootsuite, bear in mind that ___ characters are used up by the photos

 

A) 24

B) 240

C) 5

D) 100

 

https://www.youtube.com/watch?v=r51MhmOM-70

 

 

When assigning an incoming Facebook comment to a team member for a response, why might you want to include a personalized note with the assignment? (pick two)

 

 

A) A team member needs to press ‘Accept’ to an accompanying personalized note in order for it to enter into their queue
B) To explain to a team member why you chose them to handle it
C) You aren’t able to provide personalized notes along with an Assignment
D) To give context about the incoming comment (e.g., that it’s a complaint from a well known customer)

 

https://www.youtube.com/watch?v=gCIONsrZxfc