CertificationAnswers

The following is not a component of a social media marketing strategy:

 

 

A) brand voice
B) recruiting and retention strategy
C) content calendar
D) competitor assessment

 

https://www.youtube.com/watch?v=K760W3tDqlQ

 

Adding your Instagram profile link to your email signature and to your website:

 

 

A) has limited effectiveness because viewers need to have the Instagram app installed on their device to click through.
B) helps make it easy for people to find you on social media
C) is strongly recommended, but does require a minor amount of back end programming OR or a paid third-party widget like Iconosquare
D) is the only feasible ways to promote your Instagram account outside of actually engaging and content sharing on the platform.

 

https://www.youtube.com/watch?v=3sX7JzG527A

 

 

You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company.

 

A) TRUE

 

B) FALSE

 

 

The Facebook page moderation feature:

 

A) prevents a user from posting too many comments on your wall

B) prevents a user from expressing negative sentiment about your brand

C) prevents comments that contain certain words from being posted

D) none of the above

 

 

Twitter cards are:

 

A) a great way to promote newsletter sign ups and owned content

 

B) not recommended for promoting app downloads from the app store

 

C) a paid feature available to verified Twitter accounts

 

D) awarded twice yearly to influential users and businesses who have most effectively showcased Twitter’s “Open Communication” mandate

 

https://www.youtube.com/watch?v=Lim9JZJ0oR8

 

At the core of community is the principle of __________, the more value you provide to your audience, the more likely they are to contribute meaningfully to the community as well.

 

 

A) communication
B) reciprocity
C) evaluation
D) influence

 

https://www.youtube.com/watch?v=8jLnaRqFT4w