CertificationAnswers

 

The following types of measurement should be used to assess the progress of your social media strategies:

 

A) time-bound and randomized

B) qualitative and time-bound

C) qualitative and quantitative

D) daily and qualitative

 

 

Four days into launching your content strategy, it is not hitting its performance goals. You should:

 

A) scrap it and start from scratch

B) give it some more time, and continue monitoring results

C) leave it as is, 95% of content strategies work in the first year

D) adjust performance goals so the strategy becomes a winning one

 

https://www.youtube.com/watch?v=lHjqwVOZ_mY

 

 

 

Qualitative and quantitative data should be _______________ on a consistent basis.

 

 

A) gathered, discarded and used to adjust course
B) reported, adjusted and leveraged to shift strategic direction
C) refrained from being used
D) gathered, analyzed and used to adjust course

 

https://www.youtube.com/watch?v=KlcyP0CILM4

 

____________refer to branded properties you control and can leverage strategically such as your website, blog and social channels.

 

 

A) ARPU levers
B) Owned strategies
C) Conversion channels
D) Top of Funnel media properties

 

https://www.youtube.com/watch?v=ICIfeqqTPdA

 

Social media goals are unnecessary if your company is smaller than:

 

 

A) 5 people
B) 30 people
C) 15 people
D) none of the above

 

https://www.youtube.com/watch?v=llRfbleBfrg

 

A strategic plan for how a company will incorporate social media into its business is:

 

 

A) an Executive Summary
B) a Social Media Audit
C) a Social Media Policy
D) a Content Strategy
E) none of the above

 

https://www.youtube.com/watch?v=YyBpS4lhHTY