CertificationAnswers

As a rule of thumb, content about your company products and services should make up the following percentage of all content you share:

 

 

A) 3
B) 9
C) there is no rule of thumb
D) 65

 

https://www.youtube.com/watch?v=vo8qqUShg4U

 

Content curation methodology includes:

 

 

A) distillation, reconciliation, imitation and chronology
B) levitation, aggregation, elevation, distillation
C) aggregation, distillation, chronology and elevation
D) indoctrination, aggregation, distillation, chronology

 

https://www.youtube.com/watch?v=c5oIRz8cxbY

 

Apps like TrendSpottr, Content Gems, Feedly, and Flipboard are powerful tools for:

 

 

A) building relationships in your industry
B) content curation
C) incentivizing brand ambassadors
D) gathering and analyzing metrics

 

https://www.youtube.com/watch?v=fu2_qY-kt6g

 

The exact best ratio of curated to created content is:

 

 

A) 50/50
B) 45/55
C) 10/90
D) there is no exact ratio

 

https://www.youtube.com/watch?v=qjTjluAC3Qo

 

Once developed, how often should your content strategy be revised?

 

 

A) content strategy should stay the same for the entire lifespan of a product line
B) content strategy should be revised once a month
C) content strategy should be revised every 5-10 years
D) content strategy should be reviewed annually

 

https://www.youtube.com/watch?v=frMSl96UIvU

 

A content strategy should be in support of the __________ laid out in your social media strategy.

 

 

A) roles and responsibilities
B) social media goals and objectives
C) social media policy
D) content calendar

 

https://www.youtube.com/watch?v=c16_q7r596o